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Senior Product Owner, Advisor Digital Strategy

T. Rowe Price
T. Rowe Price Salary
Owings Mills, MD Full Time
POSTED ON 2/9/2025
AVAILABLE BEFORE 5/5/2025

Role Summary

The US Intermediaries (USI) Client Experience team at T. Rowe Price is seeking an experienced Senior Product Owner to lead the team responsible for the Advisor digital experience. The Senior Product Owner, USI Client Experience is responsible for creating compelling client experiences designed to drive profitable actions. In this capacity, the incumbent identifies or applies trends in digital and client behavior. The role may provide inputs and recommendations for investment product strategy as well as product development, services, and digital client experience. The Senior Product Owner works closely with senior business leaders, Product & Marketing, and Technology partners to understand client needs and translate them into digital strategies that drive engagement, deepen relationships with the firm, increase retention, increase satisfaction and loyalty, and generate net new flows.

Responsibilities

Experience discovery and strategy :

  • Document and analyze the current state of the customer experience. Identify business problems and opportunities to drive business value via use cases and user journeys.
  • Conceives, develops, and implements digital product solutions, or services aimed to improve the investment product client experience for US Advisors.
  • Independently leads initiatives in support of the business vision by developing the business case, aligning resources, developing communication plans.

Experience design :

  • Lead stakeholders, SMEs, creative resources, and activation partners to document desired customer experiences.
  • Consider cross-channel interactions and prioritize competing experiences.
  • Provide creative resources with template specifications and technical requirements to development teams.
  • Experience delivery :

  • Manages complex development projects from inception through completion and helps support USI team efforts to socialize data-driven recommendations and gain organizational commitment to ensure effective resource alignment.
  • Adhere to Agile best practices and utilize tools and technology for experience delivery.
  • Ensures annual legal and compliance reviews and adjust experiences as necessary due to regulatory changes.
  • Experience measurement :

  • Coordinate with data measurement teams to ensure accurate, timely, and relevant experience metrics.
  • Analyze performance, provide reports, and identify observations to optimize performance or generate new experiences.
  • Ensure comprehensive tracking through automated reports and create data visualizations as needed.
  • People Leader and Mentor :

  • Manage onboarding, training, and ongoing coaching of team members.
  • Recognize associates as appropriate and provide feedback in support of development goals.
  • Lead and mentor a cross-functional Agile team when serving in a product owner capacity.
  • Qualifications

    Required :

  • Bachelor's degree or the equivalent combination of education and relevant experience AND
  • 8 years of total relevant work experience.
  • Preferred :

  • Demonstrated success leading a productive team of direct reports.
  • Experience or familiarity with Adobe marketing technology or similar for content management, analytics, and / or digital marketing.
  • Ability to lead and influence cross-functional projects / workstreams.
  • Excellent written and interpersonal communication skills and ability to effectively connect with all levels of the organization.
  • Background in financial services firm or other similarly regulated industry.
  • Strong analytical skillset and ability to source and analyze data from databases.
  • Agile certifications or familiarity with principles.
  • Strong project management skills with the ability to manage multiple initiatives simultaneously.
  • FINRA Requirements

    FINRA licenses are not required and will not be supported for this role.

    Work Flexibility

    This role is eligible for hybrid work, with up to two days per week from home.

    Base Salary Ranges

    Please review the job posting for the location of this specific opportunity.

    108,000.00 - $184,000.00 for the location of : Maryland, Colorado, Washington and remote workers

    119,000.00 - $203,000.00 for the location of : Washington, D.C.

    135,000.00 - $230,000.00 for the location of : New York, California

    Placement within the range provided above is based on the individual’s relevant experience and skills for the role. Base salary is only one component of our total compensation package. Employees may be eligible for a discretionary bonus, which is determined upon company and individual performance.

    Commitment to Diversity, Equity, and Inclusion

    We strive for equity, equality, and opportunity for all associates. When we embrace the power of diversity and create an environment where people can bring their authentic and best selves to work, our firm is stronger, and we create greater value for our clients. Our commitment and inclusive programming aim to lift the experience for each associate and builds allies for our global associate community. We know that a sense of belonging is key not only to your success at the firm, but also to your ability to bring your best each day.

    Benefits

    We value your goals and needs, at work and in life. As an associate, you’ll be supported with resources, benefits, and work-life balance so you can thrive in ways that matter to you.

    Featured employee benefits to enrich your life :

    Competitive compensation

    Annual bonus eligibility

    A generous retirement plan

    Hybrid work schedule

    Health and wellness benefits, including online therapy

    Paid time off for vacation, illness, medical appointments, and volunteering days

    Family care resources, including fertility and adoption benefits

    Our policies may change as our working lives evolve. Yet, our commitment to supporting our associates’ well-being and addressing the needs of our clients, business, and communities is unwavering.

    T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.

    Salary : $135,000 - $230,000

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