Demo

Senior Marketing Manager

T38Fax.com
Conshohocken, PA Full Time
POSTED ON 2/17/2025
AVAILABLE BEFORE 5/15/2025

About Us

We are a highly specialized facsimile transmission service provider focused on delivering industrial grade fax-optimized SIP trunking service to businesses in the US and Canada. As we continue to grow, we are seeking an experienced and versatile Senior Marketing Manager to take full ownership of our marketing strategy, execution, and performance. This is a high-impact, hands-on role for a self-starter who thrives in a fast-paced, tech-driven environment.

A Quick Word About Fax

Fans of John Oliver's "How Is This Still A Thing" segments might be amused to learn that fax remains deeply entrenched in the way many companies transact their daily business. Indeed, it seems fax is still very much a thing! In its annual report on the fax industry, Business Research Insights reports that the global fax market size was 2.36 billion in 2023 and is projected to reach 4.25 billion by 2032 at a compound annual growth rate (CAGR) of almost 7%. It's especially surprising, then, that most modern VoIP / SIP and cloud-based phone companies neither support fax over SIP nor understand how they might do so (until we show them how easy it is). Our fax-approved SIP trunks are ready to go today and fill a vital need in a growing and under-served industry that shows no signs of slowing down for many years to come.

Position Overview

The Senior Marketing Manager will be responsible for all marketing activities, from strategic planning to day-to-day execution. You will oversee digital marketing campaigns, lead generation, brand development, and content creation while utilizing tools such as HubSpot, Google Ads, SEO strategies, and graphic design software. This role requires a mix of strategic thinking and hands-on implementation.

About You

  • You are organized and have top notch time management skills.
  • As a self-starter and quick learner, you have the ability to work independently.
  • You communicate effectively and tactfully with all levels of personnel, both in person and on the telephone, working as a team player when needed.
  • You have superb analytical skills with the ability to assess and interpret data.
  • You are a natural problem solver and can react and adapt to challenges and problems.

Key Responsibilities

  • Develop and execute comprehensive marketing strategies to drive brand awareness, lead generation, and customer acquisition.
  • Manage and optimize digital marketing channels, including Google Ads, SEO, email campaigns, and social media.
  • Utilize HubSpot for marketing automation, CRM management, and performance analytics.
  • Design and create engaging content, including website materials, blog posts, whitepapers, infographics, and case studies.
  • Discover effective marketing and promotional channels, including media platforms and social media, to be used to relay product messages to customers
  • Analyze marketing data to measure performance, identify trends, and optimize campaigns for ROI.
  • Collaborate with the sales team to align marketing initiatives with business goals.
  • Oversee website management, ensuring content is up-to-date, SEO-friendly, and conversion-optimized.
  • Manage marketing budgets effectively to maximize impact and efficiency.
  • Stay current with industry trends, competitive landscape, and emerging marketing technologies.
  • Qualifications

  • Bachelor's degree from an accredited institution in Marketing, Advertising, Communications or a related field.
  • 5 years in Marketing with a proven track record of success, preferably in the VoIP, telecom, or tech industry.
  • Proven expertise in digital marketing, lead generation, and demand creation.
  • Inbound marketing experience (preferably with HubSpot).
  • Strong proficiency with HubSpot, Google Ads, SEO tools (e.g., SEMrush, Ahrefs), and graphic design tools (e.g., Canva, Adobe Creative Suite).
  • Expert level experience with WordPress CMS.
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  • Exceptional written and verbal communication skills.
  • Self-motivated, results-oriented, and able to manage multiple projects independently.
  • Experience with B2B marketing in a technology or SaaS environment is a plus.
  • Our Offer

  • Competitive salary with annual profit-sharing bonus
  • Casual, informal work environment.
  • Flexible working arrangements (remote / hybrid options).
  • Generous PTO allowance.
  • Healthcare.
  • 401(k).
  • Flyers tickets with VIP parking.
  • A team of aces.
  • An open mind for new ideas and methodologies.
  • Work Location & Compensation

    This role can be performed remotely, hybrid, or in-office at our headquarters in Conshohocken, just outside of Center City Philadelphia. Candidates who choose to work in-office may be eligible for higher compensation, additional in-office perks, and increased collaboration opportunities. Compensation for remote employees is adjusted based on market rates for their location.

    Our Story

    Founded in 2016 and based in Conshohocken just outside of Philadelphia, PA, T38Fax provides fax-optimized SIP trunks to business customers within the US and Canada. We're similar to a Voice Over IP (VoIP) phone company, except our network is optimized for fax transmissions instead of voice. Our product is unique and in high demand, we're one of just a handful of companies that do this worldwide, and we have an exceptional reputation in the industry. In 2022, T38Fax was recognized by Inc. Magazine as one of the fastest growing companies in the US and by the Entrepreneurs Forum of Greater Philadelphia (EFGP) as one of the 100 fastest growing companies in the Philly metro area.

    We remain small and agile, which makes this a fun, dynamic, and challenging place to work. The work environment is casual and, for the most part, informal. Expectations are high and excellence is encouraged and rewarded. We strive to make sure that we have a team-oriented group that can also work well independently. If you enjoy working in a high freedom, high demand environment with a small but talented group of people this may just be the job for you.

    We offer a competitive benefits package including healthcare, a substantial number of paid days off (PTO), a generous profit-sharing plan, and access to our Flyers season tickets for yourself and a guest (if you're local, or visiting). We're a great group of people doing exceptional things for our customers and having fun doing it. Like any emerging growth company, this will be hard work, but more importantly, it will be fun and immensely rewarding. We think you already know if this is a position for you, and if so, we look forward to reviewing your application!

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