Social Media Content Specialist

Summary

The Social Media Specialist works within the Marketing Department and collaborates with all areas of the business to create, lead and champion innovative high-impact social media initiatives that build brand awareness and promote company culture.

(Please no phone calls or emails from outside staffing companies)

Benefits

• Pay Day every Friday (Pay range $29.00 to $38.60 an hour)
• Medical & Dental Benefits
• 401k Retirement Plan
• Paid Time Off
• Paid Holidays
• Regular Performance Appraisals and Wage Reviews
• Employee Discount for employee and immediate family.
• Using the Taco Time App, employees can purchase up to $40 worth of Taco Time food, 3 times per week (during non-prime hours)
• Hybrid working 3-day in office (Renton, Wa.)

Essential Functions and Key Position Accountabilities

Internal Brand & Culture Development

• Harnesses the power of our local family-owned brand, company culture, and commitment to exceed guest expectations to drive culture-centric ideas and initiatives throughout the organization while also getting employees to feel connected to our shared vision and mission.
• Recommend and initiate programs that develop employer/employee brand image and reputation.
• Develop an employee advocacy program by establishing brand ambassadors within restaurants and/or districts. Seek and develop internal influencers to become brand enthusiasts and culture advocates
• Recommend and initiate programs that allow employees to feel a sense of pride about the guest experiences they provide, and the sense of belonging and purpose they have to Taco Time NW.

Employer Brand Marketing

• Create and execute employer brand/recruitment marketing strategies and standards to attract talent, enhance diverse recruitment efforts, and highlight team member stories/company culture
• Build a relevant, creative, and attractive social media presence by creating and implementing marketing campaigns, assisting in marketing research, and developing programs that amplify our employer brand messages.
• Work to ensure that our internal brand and culture development work and messaging align with our employer brand/recruitment efforts. Partner with HR/Recruiting to build an effective people branding strategy
• Partner with the Director of Marketing and Advertising on the development, adoption and rollout of external team member brand-focused content and messaging on print, digital, email, paid media, social media, and other shared channels.
• Develop and oversee the employee branding experience on all social media platforms such as Snapchat. TikTok, Twitter, Facebook, LinkedIn, Instagram, YouTube, and all internal company platforms.
• Stay current and forward-thinking on new social media tools, digital marketing products and platforms, best practices and use within the competitive landscape.
• Drive effective implementation of multiple social media programs/campaigns and measure results
• Set KPIs, establish Benchmarks
• Educate and communicate with company leaders, managers, team members and other stakeholders on our social media strategies.
• Excellent organizational and prioritization skills, including the ability to manage multiple tasks/projects at one time
• Adapts to changes in work assignments and environment, is willing to assume additional responsibility and learn new processes
• Support special projects and other designated activities, as assigned. Performs other related duties and projects as assigned by Manager

Minimum Qualifications

EDUCATION:

• Bachelor’s degree in Marketing or related subjects. Experience in lieu of a degree will be considered

EXPERIENCE:

• 3-5 years of experience in managing employer branding, recruitment marketing, preferably in a restaurant or service industry environment.
• Proven track record of building, managing and optimizing strategic team employee marketing, sourcing, and communication campaigns
• Experience using all social media platforms