What are the responsibilities and job description for the Marketing Operations Manager position at Tacton?
About the role
Tacton is on the lookout for a data-driven and results-oriented Marketing Automation Manager to join our innovative global marketing team. This role is pivotal in shaping our marketing automation processes, optimizing data management, and ensuring seamless alignment between marketing and sales initiatives. As we continue to grow and evolve, we need someone who is ready to take ownership, deliver measurable results, and help drive our success to new heights.
As a Marketing Automation Manager at Tacton, you will play a critical role in enhancing our marketing capabilities and delivering meaningful insights that fuel business growth. Your responsibilities will include optimizing campaign workflows, implementing lead management strategies, and ensuring data accuracy across platforms. Reporting directly to Lori McInerney, SVP Global Marketing, you will collaborate closely with Sales, Marketing, Revenue Operations, and other parts of the organization, to create impactful marketing initiatives. Together, we aim to drive growth and establish Tacton as a clear market leader in the CPQ (Configure, Price, Quote) space.
This is an exciting opportunity to join a dynamic and relatively new marketing team, full of energy and ideas, and contribute to shaping the future of Tacton’s marketing strategy. If you thrive in a collaborative and global environment, this is the perfect role for you.
Key Responsibilities
- Marketing Campaigns: Build efficient workflows to streamline processes and boost campaign engagement.
- Lead Management: Collaborate closely with sales to ensure alignment. Develop and implement lead distribution models to ensure prompt and effective follow-ups.
- Data Accuracy: Maintain error-free data synchronization across platforms like Pardot and Salesforce.
- Insights & Reporting: Create and manage dashboards providing real-time campaign performance insights.
- Technology Integration: Evaluate and integrate marketing tools to enhance productivity and campaign execution.
Requirements
- Bachelor within relevant field.
- At least five years of experience in Marketing operations.
- Strong analytical and project management skills to design scalable processes and measure outcomes.
- Experience in lead management and nurturing strategies to drive MQL to SQL conversions.
- Proven expertise in marketing platforms such as Pardot, Salesforce or similar, and experience in Zapier or automation tool.
- Knowledge of privacy regulations and compliance frameworks.
- Driven and energetic with excellent collaboration and communication skills to align cross-functional teams.
The recruitment process consists of
- Screening call with Talent Acquisition Partner
- Business interview with hiring manager
- Peer meeting
- Grandparent interview
- Reference check
- Offer
What We Offer
At Tacton, you’ll have the opportunity to grow in a global organization that values teamwork and individual development. Working with cutting-edge technology, we tackle complex challenges in the manufacturing industry. We offer flexible working conditions, knowledge-sharing, and a culture built on mutual respect and collaboration.
Our Culture and Why You Belong
Collaborative, Engaged, Trustworthy, Customer-Oriented, Visionary—if these values resonate with you, we’d love to hear from you!
At Tacton, we celebrate diversity and strive to create an inclusive environment where everyone feels welcome. Our organization consists of people from all over the world, and we are convinced that diversity makes us stronger.
We’re committed to fostering an environment where everyone can thrive. With our comprehensive onboarding program, you’ll be set up for success from day one.
We look forward to your application—apply soon, as we review candidates on a rolling basis.
About Tacton
Tacton is a leading software-as-a-service company trusted by global manufacturers. We started in the late 1990s when six computer scientists figured out a revolutionary way to help Manufacturers overcome their most business-critical product configuration challenges. Since then, we have grown to support global manufacturers seeking to thrive in a changing world.
We invite you to find out more about us @ www.tacton.com/about
