Email Campaign Manager

Tailored Brands is a leading omnichannel specialty retailer of menswear, including suits, formalwear and a broad selection of business casual offerings. The company aims to help its customers love the way they look and feel for their most important moments by delivering personalized products and services through a convenient network of stores and e-commerce sites. The company’s brands include Men’s Wearhouse, Jos. A. Bank, Moores and K&G Fashion. At Tailored Brands, we value differences and know they make us better. We are always working to make our Company a more diverse, equitable and inclusive (DEI) place to work.

About the Job

We currently have an exciting opportunity for an Email Campaign Manager to join our Marketing Technology team. As an Email Campaign Manager, you will play a critical role in executing and optimizing marketing and transactional email campaigns. You will collaborate cross-functionally to ensure seamless campaign execution, drive engagement through data-driven strategies, and enhance automation processes for improved efficiency and effectiveness.

What You’ll Do | Key Accountabilities 

• Gather and interpret stakeholder requirements to translate requests into actionable campaign deliverables across marketing and transactional communications.
• Develop and manage campaign project, negotiate priorities, and oversee end-to-end execution of email campaigns, including segmentation, personalization, test design, scheduling, and deployment.
• Lead the implementation and optimization of dynamic content, personalized messaging, reusable templates, and campaign workflows to enhance efficiency.
• Conduct thorough quality assurance (QA) and oversee deployment processes to ensure accuracy, compliance, and optimal rendering across devices and email clients.
• Implement and analyze A/B and multivariate testing strategies to optimize email engagement, conversion, and overall campaign effectiveness.
• Partner with cross-functional teams, including IT, data engineering, marketing, customer service, and creative teams, to troubleshoot technical issues and enhance automation workflows.
• Lead technical scoping and resolution of triggered, automated, and API-driven email campaigns, leveraging HTML expertise to identify and resolve coding issues.
• Ensure compliance with global email marketing regulations (e.g., CAN-SPAM, GDPR) and maintain strong email deliverability practices.
• Continuously refine processes, workflows, and campaign strategies to improve efficiency and effectiveness, ensuring seamless execution and alignment with business goals.

What You’ll Bring | Skills & Experience

• Bachelor’s degree or equivalent work experience in a related field.
• 5 years of hands-on experience in email marketing, campaign management, or related roles.
• Strong proficiency with MarTech and Email Service Providers (ESP) such as Salesforce Marketing Cloud, Adobe Campaign, Oracle Responsys, Braze, Epsilon, Iterable, Marigold, or Cordial.
• Experience with Customer Data Platforms (CDPs) and audience segmentation strategies.
• Expertise in SQL, including writing and optimizing queries for campaign segmentation and reporting. Experience with data warehouses such as AWS Redshift, Snowflake, or Teradata is preferred.
• Strong understanding of email marketing best practices, including deliverability, tracking, and compliance with global regulations.
• Hands-on experience in developing and deploying marketing and transactional email campaigns, including dynamic content and automation strategies.
• Solid knowledge of HTML and email coding best practices, with the ability to troubleshoot rendering and formatting issues.
• Excellent project management skills with the ability to prioritize, multitask, and meet deadlines in a fast-paced, dynamic environment.
• Strong analytical and problem-solving skills, with the ability to extract insights from data and drive campaign optimization.
• Exceptional communication and collaboration skills, ensuring alignment with internal and external stakeholders.
•  

Please note that you do not need to qualify for all requirements to be considered. We encourage you to apply if you can meet most of the requirements and are comfortable opening a dialog to be considered.

Work Environment, Physical & Mental Demands

• Ability to sit and work at a computer keyboard for extended periods of time
• Ability to stoop, kneel, bend at the waist, and reach daily
• Able to lift and move up to 25 pounds occasionally
• Must utilize visual acuity, speech and hearing, hand and eye coordination and manual dexterity necessary to operate a computer and office equipment
• Hours regularly 40 hours per week, as work dictates, in a hybrid work arrangement from our Dublin California office.

Benefits

This role is eligible for healthcare including medical, dental and vision, retirement savings (401k with a company match), income protection programs such as life, accident and disability insurance, paid time off for sick leave, vacation, bereavement, jury duty, and holidays, wellbeing program, commuter, adoption assistance, education assistance, legal services, and employee merchandise discounts. For more detailed information go to mytbtotalrewards.com.

Work-Life Balance

We understand the demands of work, school, family, and personal responsibilities.  Through our work-life resources and programs we offer services for every stage of life to help you manage the day-to-day needs.  We offer programs such as:

•  Meeting-Free Fridays (encouraged) | so you can catch up on work and self-development
• Summer Fridays | from Memorial Day to Labor Day so you can enjoy a head-start to the weekend
• Holiday Early Departure | close out early the business day before a company observed holiday 

The starting salary for this position is $87,800 - $120,000 and may increase to $130,000 depending on merit, length of service with the Company, and other factors. We take into consideration an individual’s skills, background, and experience in determining final salary.  Base pay information is based on market location and may be subject to prevailing wage laws, if applicable.

Note: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required and are not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with this job.

Salary : $87,800 - $120,000