Job Description : Bill Rate :
- hrRemote; Open to any time zone
Events PMMResponsible for developing and executing marketing strategies specifically for company events, including conferences, webinars, and workshops, by leveraging product messaging and positioning to attract the target audience, and achieve event objectives, while collaborating closely with technical teams, PMM and other marketing functions to ensure successful event execution and ROI measurement. Summer travel will be required, very light.
Key Responsibilities :
Event Strategy Development :Collaborate with technical teams and marketing teams to define event goals, target audience, and key messaging aligned with overall product marketing strategy.Develop comprehensive marketing plans for each event, including pre-event promotion, on-site activation, and post-event follow-up.Create compelling event narratives and value propositions that resonate with potential attendees.Core PMM, Content Creation and Marketing Execution :Create compelling presentations that articulate event value prop, strategy and supporting details for both internal exec and non-exec audiencesDrive cross-channel PMM campaigns to deliver product and program objectives; tie back to KPIsDevelop event landing pages, registration forms, email campaigns, social media content, and other marketing materials to promote events.Manage event branding and messaging across all channels to maintain consistency.Collaborate with content marketing teams to produce event-related blog posts, articles, and supporting collateral.On-Site Event Support :Collaborate with the events and technical teams to plan on-site event logistics and activities, including speaker presentations, breakout sessions, and networking opportunities.Monitor event metrics and make adjustments as needed to optimize attendee engagement.Post-Event Analysis and Reporting :Analyze event data to measure success against key metrics (registrations, attendance, ROI, feedback).Develop post-event reports to share insights and recommendations for future eventsQualifications :
8-10 years' experience in PMM- campaign development, event management, campaign / event measurement, messaging, content marketing, audience / market researchProject Management : strong organizational skills, strong ppt abilities, event attendance and managementRelationship building : ability to work cross-functionally, manage some ambiguityPursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, qualified applicants will be considered for assignment with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation.Comments for Suppliers :
