Brand Marketing Manager

Description

The IRONMAN Group operates a global portfolio of events that includes the IRONMAN®?Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll®?Running Series, IRONKIDS®, World Triathlon Championship Series, premier running events including the Standard Chartered Singapore Marathon™ and City2Surf®, UTMB® World Series trail-running events including the Canyons Endurance Runs™ by UTMB®, Tarawera Ultra™ by UTMB® and Ultra-Trail Australia™ by UTMB®, Epic Series™ mountain bike races including the Absa Cape Epic®, road cycling events, and other multisport races. 

The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN®?brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55 countries. The IRONMAN Group is owned by Advance, a private, family-owned business, and Orkila Capital, a growth equity firm focused on building great brands. For more information, visit www.ironman.com/about-ironman-group.  

Position Summary

This position can be based in any of our offices  in EMEA and Oceania Regions.   

Working across The IRONMAN Group’s portfolio of brands, the Brand Marketing Manager will be a key contributor towards the organization’s vision to possess the world’s most loved brands. 

Through customer advocacy, brand stewardship, storytelling, creative campaign execution and marketing promotion, the Brand Manager will create engaging brand moments that enable The IRONMAN Group’s properties to connect with audiences, deepening relationships, building and extending lifetime affinity. 

Positioned within the Global Marketing Team, the Brand Manager is responsible for bringing The IRONMAN Group’s suite of properties to life. This includes creating storytelling and content campaigns that capture the imagination of athletes and fans, overseeing major brand properties including the IRONMAN Pro Series and the IRONMAN World Championship, and creating, communicating and enforcing processes and guidelines to ensure brands are effectively created, curated and applied throughout the business.  

Key Responsibilities 

Brand Campaigns, Content and Initiatives 

• Contribute to the creation of engaging brand campaigns and brand storytelling that inspires, entertains and motivates athletes, prospective athletes and fans 
• Be a lead contributor to the IRONMAN Pro Series strategy and execution 
• Execute the marketing plan for global events such as World Championship events 
• Contribute towards a global marketing calendar by brand and execute end to end, multi-touchpoint marketing/ promotional campaigns  
• Clearly articulate and report on status of marketing campaigns and brand market position using data and analytics to substantiate. 
• Seek opportunities for brand marketing, lead generation and athlete development in collaboration with the broader marketing team  

Brand and Creative Development 

• In collaboration with Marketing leadership, articulate market needs, define brand strategy and develop briefs to create or refresh brands propositions and product identities 
• Collaborate with graphic design department to develop, evolve and implement new visual designs and associated touchpoints 
• Create and/ or curate audio-visual and written content including website articles, brand videos or imagery 

Brand Stewardship 

• Act as brand advocate and guardian to ensure correct and appropriate brand usage and instigate corrections as necessary 
• Consult and provide internal guidance on use of brand marks 
• Maintain and articulate brand guidelines and brand reference documents 
• Collect and maintain a catalogue of Marketing best practices that may be referenced by the IRONMAN Marketing Team and used to create/ update playbooks 

Requirements

Skills and competencies 

• Bachelor’s Degree 
• 5 years marketing experience  
• Demonstrated success leading end to end, multi-touch marcomm campaigns 
• Possess a goal-oriented approach, with the desire and capability to track activities to business metrics and an overall plan 
• Exceptional attention to detail and strong project leadership and organisation skills 
• Ability to clearly articulate ideas and briefs 
• Data-insight driven 
• Initiative, applied to continual improvement and change management 
• A customer-centric mindset is essential, a passion for an active lifestyle is a plus 
• Ability to work some weekends and non-traditional hours, with travel up to 15% 

What we offer 

• Be part of a market-leading and globally growing endurance sports company. 
• Flexible working hours and home office options for a better work-life balance. 
• An open, modern, and friendly work environment with a strong, cross-regional culture  
• Casual dress code for a relaxed work atmosphere. 
• Active involvement in international events and exciting projects. 
• Free race entries for endurance events organized by The IRONMAN Group. 
• Business and event travel opportunities 
• Access to the online learning platform Percipio for continuous learning and development. 
• Employee Assistance Program for support with professional and personal matters. 
• Employee discounts at partner companies of The IRONMAN Group. 
• Attractive parental leave policy on top of the statutory regulations. 

The above declarations are not intended to be an “all inclusive” list of duties and responsibilities of the job described, nor are they intended to be such a listing of the skills and abilities required to do the job. Rather, they are intended only to describe the general nature of the job and are a reasonable representation of its activities.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.