Marketing Assistant (Part-time)

Job Description

Job Description

Description :

Tailwind Group capitalizes on real estate opportunities in acquisition, development, and management. Our team is uniquely qualified to provide full-scope expertise ensuring lasting and sustainable environments. We are committed to creating and supporting a workplace culture that is versatile, innovative, and the best in our market. We strive for every team member to operate by our five core values—in doing so, they are affecting a positive change in their respective communities. Attracting and retaining the most talented and passionate individuals in our industry is an everyday objective at Tailwind Group. We would love for you to join our team!

The Position : The Marketing Assistant is primarily responsible for enhancing our online presence and promoting our property through engaging photo and video content on all social media platforms. Additionally, they will play a key role in outreach marketing efforts to attract new residents and promote the property within the local community. A successful Marketing Assistant will provide engaging and relevant social media content, assist with the creation and execution of the sites monthly marketing calendar, contribute to the organization and promotion of resident events, and understand this role is critical to the property’s overall reputation and success.

The Property : BLVD Gainesville is a unique housing community consisting of 252 units and 924 beds, designed with University of Florida students in mind.

This is a part-time position working 12-15 hours per week on average. Nights or weekends may be required from time to time dependent on business needs. The compensation rate for this position is $14 / hr plus bonus potential.

As a part of your application, please submit a portfolio and / or examples of your creative and social media experience to marketing@thetailwindgroup.com. Applications submitted without work examples will not be considered.

Responsibilities & Duties

• Produce high-quality photo and video content to be used for social media marketing and promotional materials.
• Manage and maintain property social media profiles, including regular posting, responding to comments, and fostering community engagement.
• Assist in planning and executing outreach marketing campaigns to attract new residents and promote the property within the local community.
• Collaborate with the Leasing Manager to provide marketing support for the property’s leasing and resident retention efforts.
• Develop and maintain a content calendar to ensure a consistent and cohesive posting schedule across all social media platforms.
• Participate and assist with the execution of outreach marketing efforts on campus and in the community, customer appreciation events, and other special events.
• Foster a sense of community among residents by showcasing their experiences and contributions through digital marketing content.
• Take ownership of the property's image and ensure that all marketing materials accurately represent its unique features and amenities.
• Stay updated on industry trends, competitor activity, and social media best practices to continuously improve our marketing strategies.
• Explore opportunities for partnerships and collaborations with local businesses and organizations to expand the property's reach within the community.
• Participate in a monthly marketing meeting with the Digital Marketing Specialist.
• Assist with new leasing efforts and other office operations as directed by management.

Requirements :

Knowledge, Skills, & Abilities

To learn more about our core values, mission, and vision, check out : http : / / thetailwindgroup.com / .

A complete list of responsibilities and duties can be provided during the interview process.

This position is not eligible for Visa sponsorship at this time. Tailwind Group is an Equal Opportunity Employer.

Salary : $14