What are the responsibilities and job description for the Customer Marketing Manager position at TAKKT Foodservices?
Say Hello to TAKKT FoodServices!
TAKKT Foodservices stands as one of the nation's top 10 largest distributors of food service equipment and supplies, positioning us to better serve our customers, expand our product and service offerings, and ensure customer success. Our company encompasses Hubert, Central Restaurant Products, and Retail Resources. TAKKT Foodservices operates as a division within the TAKKT Group, specializing in B2B omnichannel distribution for business equipment. For more information about the TAKKT Group, please visit TAKKT AG - Home. For additional details about Hubert, please visit www.hubert.com, and for Central Restaurant Products, please visit https : / / www.centralrestaurant.com /
We have an opportunity available for a Customer Marketing Manager to work within our Marketing Team. The Customer Marketing Manager will be responsible for equipping our Sales teams (Corporate Managed Accounts & Bid / Contract) with the strategy, tools, and resources they need to effectively drive customer acquisition, grow share of wallet, and improve retention.
What you will do :
- Develop Account Based Marketing plans for our corporate managed account customers.
- Curate marketing plays (mainly digital) and tactics to generate marketing qualified leads and ultimately drive customer acquisition.
- Develop marketing plays and tactics to grow share of wallet with existing customers (AOV, Order Frequency, Customer Lifetime Value, etc.).
- Build marketing plays and tactics to retain siteline shoppers and contract business.
- Partner with Sales managers & leaders to co-build growth strategies.
- Collaborate with the Marketing Communications team to create and maintain up-to-date sales content tailored for various stages of the sales cycle and buyers' journey.
- Ensure easy access and distribution of sales collateral to the sales team.
- Be the Marketing ambassador between sales and marketing, fostering collaboration and alignment on campaigns and strategies. Provide a constant flow of communication to reduce silos.
- Facilitate regular meetings and communication with sales managers to ensure shared goals, messaging, and bring deliverables to completion.
- Establish a feedback loop with the sales managers and teams to collect customer insights, objections, concerns, and feedback. Utilize this feedback to guide improvements in marketing strategies, communication, product development, and customer support.
- Shadow sales throughout the year by joining Sales calls, department meetings, and more to be Marketing's boots on the ground.
What you will get :
What we need :
EOE - Minority / Female / Disabled / Veteran