What are the responsibilities and job description for the Talent 360 Solutions is hiring: Social Media Manager in Atlanta position at Talent 360 Solutions?
OVERVIEW :
The Social Media Manager develops and executes a centralized strategy to help attract and engage potential buyers and existing homeowners, as well as enhance and celebrate our reputation and brand positioning. This role requires a curious, self-motivated individual who can strategize and execute integrated marketing communications, brand-building messages, corporate communications and issues management in brand voice across social media networks. This position will drive the success of our social media efforts through a combination of strategic planning and ongoing tactical execution.
PRIMARY DUTIES & RESPONSIBILITIES :
- Manages Social Media marketing campaigns and day-to-day activities on several social properties including, but not limited to, Facebook, Twitter, Instagram, Pinterest, Google , Blog etc.
- Creates, curates and manages all relevant content for social properties (i.e. images, video and written).
- Develops yearlong content calendar that integrates promotional, seasonal and relevant pop-culture inspired content that prompts engagement and enhances the brand reputation.
- Monitors, listens and responds to users in a social, engaging & inviting way across all Social Media channels.
- Cultivates leads & interest via conversation mining.
- Conducts online advocacy and builds relationships with applicable companies & influencers to promote an open stream for cross-promotions.
- Identifies threats and opportunities in user generated content surrounding the business. Reports notable threats to appropriate management.
- Develops and expands community of followers across all social channels.
- Designs, creates and manages promotions and social advertising in partnership with media buying agency and Digital Advertising manager.
- Maintains a consistent writing style and voice across all communications.
- Analyzes, reviews, and reports monthly in an effort to maximize results; translates anecdotal or qualitative data into recommendations and plans for revising / optimizing Social Media efforts.
- Ensures brand reputation is enhanced by social media activities.
- Collaborates with the Customer Experience team to develop a strategy and implements a proactive process for capturing customer online reviews.
- Maintains, executes and evolves Influencer outreach program (targeting consumers, homeowners, real estate agents, industry experts, etc.).
- Develops and maintains strategic relationships with external blogs, forums, groups, third party message boards and fan communities (as applicable).
- Provides tools, processes, training and thought-leadership to the field marketing team for local social initiatives.
- Monitors trends in Social Media tools, applications, channels, design and strategy; provides recommendations based on these trends.
- Monitors effective benchmarks (best practices) for measuring the impact of Social Media campaigns & initiatives.
EDUCATION & EXPERIENCE :
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Information Technology
Industries
Construction
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