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Talent 360 Solutions is hiring: Social Media Manager in Atlanta

Talent 360 Solutions
Atlanta, LA Full Time
POSTED ON 3/31/2025
AVAILABLE BEFORE 4/24/2025

OVERVIEW :

The Social Media Manager develops and executes a centralized strategy to help attract and engage potential buyers and existing homeowners, as well as enhance and celebrate our reputation and brand positioning. This role requires a curious, self-motivated individual who can strategize and execute integrated marketing communications, brand-building messages, corporate communications and issues management in brand voice across social media networks. This position will drive the success of our social media efforts through a combination of strategic planning and ongoing tactical execution.

PRIMARY DUTIES & RESPONSIBILITIES :

  • Manages Social Media marketing campaigns and day-to-day activities on several social properties including, but not limited to, Facebook, Twitter, Instagram, Pinterest, Google , Blog etc.
  • Creates, curates and manages all relevant content for social properties (i.e. images, video and written).
  • Develops yearlong content calendar that integrates promotional, seasonal and relevant pop-culture inspired content that prompts engagement and enhances the brand reputation.
  • Monitors, listens and responds to users in a social, engaging & inviting way across all Social Media channels.
  • Cultivates leads & interest via conversation mining.
  • Conducts online advocacy and builds relationships with applicable companies & influencers to promote an open stream for cross-promotions.
  • Identifies threats and opportunities in user generated content surrounding the business. Reports notable threats to appropriate management.
  • Develops and expands community of followers across all social channels.
  • Designs, creates and manages promotions and social advertising in partnership with media buying agency and Digital Advertising manager.
  • Maintains a consistent writing style and voice across all communications.
  • Analyzes, reviews, and reports monthly in an effort to maximize results; translates anecdotal or qualitative data into recommendations and plans for revising / optimizing Social Media efforts.
  • Ensures brand reputation is enhanced by social media activities.
  • Collaborates with the Customer Experience team to develop a strategy and implements a proactive process for capturing customer online reviews.
  • Maintains, executes and evolves Influencer outreach program (targeting consumers, homeowners, real estate agents, industry experts, etc.).
  • Develops and maintains strategic relationships with external blogs, forums, groups, third party message boards and fan communities (as applicable).
  • Provides tools, processes, training and thought-leadership to the field marketing team for local social initiatives.
  • Monitors trends in Social Media tools, applications, channels, design and strategy; provides recommendations based on these trends.
  • Monitors effective benchmarks (best practices) for measuring the impact of Social Media campaigns & initiatives.

EDUCATION & EXPERIENCE :

  • Bachelor’s degree in Marketing, Communications, English or a related field.
  • 3-5 years of related Social Media experience.
  • Must be able to demonstrate strong editorial judgment and excellent writing skills.
  • Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, Google Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.
  • Demonstrates creativity and documented immersion in Social Media (give links to profiles as examples).
  • Proficient in content marketing theory and application. Experience sourcing and managing content development and publishing.
  • Basic knowledge of search engine optimization (SEO) techniques and how to make the social program benefit using them. Highly knowledgeable in the principles of “Search and Social”.
  • Ability to multi-task and manage multiple projects simultaneously.
  • Experience with social listening & publishing tools is preferred (Sprinklr, Radian6, etc.).
  • Proficiency with Microsoft Office (PowerPoint, Word and Excel).
  • Displays ability to effectively communicate information and ideas in written and video format.
  • Possesses functional knowledge and / or personal experience with WordPress.
  • Demonstrates winning Social Customer Service techniques. Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.
  • Seniority level

    Mid-Senior level

    Employment type

    Full-time

    Job function

    Information Technology

    Industries

    Construction

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