Director of Marketing Communications

• Direct Hire
• Prefer local to Pittsburgh, PA but open to Remote
• Health Technology Industry
• Must be eligible to work in the U.S. without sponsorship
  
  

We are seeking a Director of Marketing Communications to lead our client s marketing strategy and execution, ensuring alignment with business objectives and brand integrity. This role involves developing content, overseeing communications, and managing marketing initiatives to drive growth. You will work closely with leadership, sales, and product teams to craft compelling messaging that supports product launches and sales goals.

This position requires experience in a fast-paced, global health technology environment with a strong foundation in Health IT marketing. Our ideal candidate thrives in a dynamic setting, embodies our core values integrity, customer care, collaboration, and trust and can balance strategic vision with hands-on execution.

Key Responsibilities

• Marketing Strategy & Execution Develop and implement a comprehensive marketing strategy that drives company growth.
• Brand Management Maintain and enforce brand integrity across all marketing materials.
• Social Media Management Oversee company social media channels, ensuring regular engagement and timely responses.
• Internal Communications Align teams with a cohesive brand value story.
• Account-Based Marketing (ABM) Design and manage targeted marketing campaigns for key accounts.
• Marketing Automation Leverage tools like HubSpot to enhance efficiency and streamline workflows.
• Product Marketing Coordinate product launches, develop sales tools, and conduct training for sales teams.
• Public Relations & Thought Leadership Oversee PR efforts, manage media relations, and develop thought leadership initiatives.
• Content Development Oversee content creation, including press releases, blogs, white papers, and infographics.
• Event Management Plan and execute conferences, webinars, and prospecting events.
• Sales Enablement Develop and maintain sales collateral and ensure effective marketing support for sales teams.
• Metrics & Reporting Establish KPIs, track progress, and optimize strategies based on data insights.
• Budget & Vendor Management Develop and track marketing budgets, manage vendor relationships, and oversee marketing expenditures.
  
  

Qualifications & Skills

• Education Bachelor s degree in Marketing, Communications, or a related field.
• Experience Minimum 5 years in marketing, including 3 years in Health IT or technology marketing.
• Leadership & Strategy Strong leadership skills with the ability to manage teams and execute strategic initiatives.
• Communication Excellent writing, editing, and presentation skills.
• Project Management Proven ability to manage multiple projects simultaneously under tight deadlines.
• Tech Proficiency Experience with Salesforce, HubSpot, Google Analytics, and marketing automation tools.
• Analytical Skills Ability to interpret data, optimize marketing efforts, and track ROI.
• Adaptability Comfortable in an entrepreneurial, fast-moving environment with shifting priorities.
• Certifications HubSpot, Google Analytics, or Pragmatic Marketing certification is a plus.
  
  

Talent Groups is an equal opportunity employer. Our goal is to promote an environment that helps our employees and clients appreciate the benefits that diversity provides.