Marketing Specialist

Overview

Hello humankindness Located conveniently in the heart of Phoenix Arizona St. Josephs Hospital and Medical Center is a 571-bed not-for-profit hospital that provides a wide range of health social and support services. Founded in 1895 by the Sisters of Mercy St. Josephs was the first hospital in the Phoenix area. More than 125 years later St. Josephs remains dedicated to its mission of caring for the poor and underserved.We are extremely proud to be a nationally recognized center for quality quaternary care medical education and research. St. Josephs includes the internationally renowned Barrow Neurological Institute Norton Thoracic Institute Cancer Center at St. Josephs Ivy Brain Tumor Center and St. Josephs Level I Trauma Center (which is verified by the American College of Surgeons). The hospital is also a respected center for high-risk obstetrics neuro-rehabilitation orthopedics and other medical services. St. Joseph’s is considered a sought-after destination hospital for treating the most complex cases from throughout the world. Every day approximately 20 percent of the hospital’s patients have traveled from outside of Arizona and the United States to seek treatment at St. Joseph’s.U.S News & World Report routinely ranks St. Josephs among the top hospitals in the United States for neurology and neurosurgery. In addition St. Josephs boasts the Creighton University School of Medicine at St. Josephs and a strategic alliance with Phoenix Childrens Hospital.St. Josephs is consistently named an outstanding place to work and one of Arizonas healthiest employers. Come grow your career with one of Arizonas Most Admired Companies.Look for us on Facebook and follow us on Twitter.For the health of our community ... we are proud to be a tobacco-free campus.

Responsibilities

The marketing specialist is an integral member of the marketing team supporting key service line objectives with an emphasis on driving growth through patient acquisition and retention across the Arizona Division. Main areas of responsibility include 1) project management; 2) web page development and updates; 3) data analysis and reporting; 4) collaboration with internal team members and stakeholders, and managing relationships with select vendors; 5) writes copy for website, social media, email and other collateral materials; 6) general support as required.

• Manages stakeholder project requests for marketing materials including invitations, sell sheets, brochures and web content from start to completion. To include copy writing and editing.
• Team lead and super-user for : Adobe Analytics : builds dashboards, pulls reports, provides insights / recommendations Adobe Experience Manager (web editing platform) : manages content updates, designs new pages, makes technical improvements
• Market : builds landing pages and emails, manages data, pulls reports and provides insight and recommendations
• Manages team’s Search Engine Optimization (SEO) strategy and deliverables : uses platform to build and generate reports and provide insights / recommendations for content optimization and technical improvements
• Lead contact for one of our Direct to Employer relationships : liaison between marketing and program manager; monthly web updates, quarterly email development, ongoing educational resources and a representative on the Marketing and Communication Department’s Core Content Team : collaborate to bring together deliverables for strategic priorities
• Provide support to service line marketing leads as required.

Dignity Health now offers an Education Benefit program for benefit-eligible employees.  This program provides debt relief and student loan assistance to help you achieve your goals. Full-time employees can receive up to $18,000 over five years, while part-time employees can receive up to $9,000. While you’re busy impacting the healthcare industry, we’ll take care of you with benefits that include health / dental / vision, FSA, matching retirement plans, paid vacation, and adoption assistance.

Qualifications

MINIMUM

Bachelor’s degree or 5 years of job related experience in lieu of the degree3 years of experience in consumer marketing or related experience

PREFERRED

Working knowledge of adobe products, Web Analytics, email marketing and customer relationship management (CRM) platforms

Copy-writing experience

Comofortable with creative and analytical thinking

Salary : $18,000