What are the responsibilities and job description for the Regional Marketing Manager - Phoenix, AZ region position at Talent?
Overview
Under the direction of the Vice President, Marketing, the Regional Marketing Manager is responsible for developing, implementing and managing marketing campaigns for assigned portfolio. He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads / customers. This role is remote, based in the Phoenix, AZ area, with occasional visits to our McLean, VA Corporate Office.
Responsibilities
- Develop and review marketing & media plans, campaigns, budgets and strategies for assigned portfolio
- Partner with operations teams to analyze local market trends and make strategic marketing recommendations
- Oversee and manage the development of creative communication pieces, promotional materials, presentations, websites, and report materials for an assigned portfolio
- Advance the overall quality of strategic thinking, creative direction and technology use to maximize the marketing program effectiveness in meeting growth and cost savings goals set by the company
- Use analytics data to suggest ways to increase presence and capture leads; works with internal team to implement and make necessary updates
- Track, monitor and report on lead sources, traffic and campaign effectiveness
- Stay abreast of competition and real estate marketing trends
- Work with Regional Managers and Property Managers to monitor community marketing initiatives in accordance with the strategic plan and adjust based on specific needs to maximize traffic
- Travel to designated sub-markets for in person marketing assessments and consultation as needed
- Maintain in-depth knowledge of on-line marketing channels
Qualifications
