Vice President, Brand

We strongly encourage people of color, transgender and non-binary people to apply. HRC is an equal opportunity employer and welcomes everyone, including non-LGBTQ people, to join our team. Don't meet every single requirement? Studies have shown that people from marginalized communities are less likely to apply for jobs unless they meet every single qualification. At HRC, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Position Summary

The Vice President of Brand will lead the development and execution of a comprehensive brand strategy that advances the Human Rights Campaign and the Human Rights Campaign Foundation's mission and amplifies our collective impact. This role will focus on HRC's overall brand identity, with a special emphasis on design, video and website production. The VP of Brand will play a critical role in shaping the overall brand voice, aesthetics, and brand integrity and will collaborate closely with Communications, Executive Communications, Development and Membership teams to ensure a unified and compelling brand identity across all platforms.

Please submit a portfolio with your application. This can either be attached with your application or a link within a cover letter.

Key Responsibilities

• Oversees all aspects of the HRC and HRCF Brands, including visual identity, experience, monitoring brand performance, and collaborating across teams to ensure brand consistency
• Understanding of how to navigate c3 and c4 brand identities.
• Develop and implement a brand strategy that aligns with HRC's goals and values.
• Oversee brand identity and creative direction to ensure consistency and effectiveness across campaigns, digital platforms, major events, and advocacy initiatives.
• Lead and mentor a high-performing team of brand, creative, and content professionals.
• Work collaboratively with Communications, Executive Communications, Development and Membership teams to integrate brand voice and ensure alignment across messaging and storytelling efforts.
• Establish and maintain strategic partnerships with media outlets, influencers, corporate allies, and cultural leaders to amplify brand reach and engagement.
• Use data-driven insights to refine brand strategies, ensuring effectiveness in reaching target audiences, particularly LGBTQ and allied communities.
• Oversee the production of multimedia content, marketing materials, and public-facing assets that elevate the organization's visibility and resonance.
  
  

Position Qualifications

Strong Brand Acumen

• This person must enjoy being an extraordinary storyteller with strong creative sensibilities and a passion for creative, brand and design work.
• Desire to drive timely political and public education messaging to increase support for LGBTQ people through our creative platforms.
• Equally a strategist and storyteller, with a data-driven approach to growing audiences and communicating an organizational brand.
• At least 10 years of experience working in a non-profit advocacy or campaign environment.
  
  

Track Record Of Results As An Experienced Creative Lead

• Understands how to identify areas for opportunity in innovation and creative spaces, including partnership with external organizations.
• Have a deep understanding of video, website and design work.
• Possess a strong understanding of how to leverage the organization's voice and branding across various audiences to grow audiences and maximize visibility and engagement.
• Proven experience growing brand awareness with key identifiable metrics and reporting.
  
  

Strong People and Process Manager

• Experience managing diverse teams with comfort giving feedback and developing early- to mid-career staff.
• Ability to work cross-functionally and navigate complex stakeholder relationships with diverse groups of stakeholders, being calm under pressure, communicating effectively, and managing a diversity of opinions on each project.
  
  

Spirit of a Campaigner

• Identify and employ innovative tools, tactics and partnerships to increase community engagement with the organization.
• Strong understanding of LGBTQ issues and the broader social justice landscape commitment to equity, inclusion, and centering the voices of LGBTQ and BIPOC communities.
• The ability to travel as required, approximately 25% including evenings and weekends.
  
  

All positions at the Human Rights Campaign may require travel on a regular basis or periodically. Where the need arises for business travel, appropriate compensation as outlined by the Fair Labor Standards Act will apply.

Employer is the Human Rights Campaign, Inc., an I.R.C. 501(c)(4) non-profit entity.

No phone calls or emails, please. Due to the volume of applications we receive, we are unable to respond to queries about application status.

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