Social Media Associate

Social Media Associate

Garden City, New York (Office Based)

** Must Come From Consumer Product Durables/Hard Goods **

Reports to: Director of Marketing

Talento has partnered with one of North America’s leading vertically integrated manufacturer of sexual wellness products. We are looking for a Social Media Associate who will be a key driver in shaping and executing our social media strategy to amplify brand visibility, foster engagement, and drive growth. This role demands a blend of creativity, strategic thinking, and data-driven analysis to craft compelling content and impactful campaigns. This person will oversee a diverse range of social media platforms, lead in-house and offshore teams, and contribute to broader marketing goals. We seek a proactive individual with excellent communication skills, strong organizational abilities, and a keen eye for detail who thrives in a dynamic, collaborative environment.

Key Responsibilities:

1. Strategic Planning & Execution:

* Develop and execute a comprehensive social media strategy aligned with our brand values and business objectives.

* Set clear objectives, KPIs, and goals for each campaign, ensuring they drive engagement and conversions.

* Lead the Social Media Activation Plan, integrating educational content, humor, inclusivity, and sustainability.

2. Content Creation & Management:

* Design and produce high-quality, engaging content tailored for various social media platforms, including posts, images, videos, and infographics.

* Ensure consistency in brand voice and style across all content, staying current with industry trends and audience preferences.

* Manage a content calendar to ensure timely and relevant posts, including educational and interactive content.

3. Audience Engagement & Community Management:

* Cultivate a vibrant online community by engaging with followers through comments, messages, and mentions.

* Proactively manage interactions to enhance brand reputation and build lasting relationships with the audience.

* Conduct interactive sessions, Q&As, and polls to increase follower engagement and gather valuable feedback.

4. Advertising & Campaign Optimization:

* Plan and execute targeted social media advertising campaigns to reach specific demographics and drive measurable results.

* Continuously optimize ad performance based on analytics and feedback to maximize ROI and engagement.

5. Analytics, Reporting & Insights:

* Monitor social media performance using tools such as Google Analytics, Facebook Insights, and others.

* Generate comprehensive reports, analyze data, and provide actionable recommendations to refine strategies and improve outcomes.

6. Competitive Analysis & Market Trends:

* Stay informed about industry trends, competitor activities, and emerging social media platforms.

* Leverage insights to adapt and innovate social media strategies, maintaining a competitive edge.

7. Collaboration & Coordination:

* Oversee and direct the Creative Content Designer & Coordinator and Community Manager, providing direction, running meetings, and reviewing deliverables.

* Collaborate with the marketing team to ensure alignment with overall marketing initiatives and campaigns.

* Coordinate with in-house and offshore staff, as well as service agencies, to execute social media plans effectively.

* Ensure a seamless workflow between content creation, approval, and publication.

8. Professional Presentation:

* Maintain a polished and professional appearance to meet ‘trend-tastic’ and urgent video production needs in-house.

* Ensure all public-facing content reflects a high standard of professionalism and brand integrity.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent work experience) preferred.
• Proven experience in a social media leadership role, preferably within a relevant industry or sector.
• Expertise in social media platforms, trends, and best practices, with hands-on experience in content management and creation.
• Proficiency in social media management and analytics tools, including Jira and Hootsuite.
• Strong written and verbal communication skills with a creative approach to content creation.
• Analytical mindset with the ability to interpret data and make strategic decisions based on insights.
• Experience with social media advertising platforms and techniques.
• Proven ability to manage and coordinate with offshore teams and service agencies effectively.

Additional Information:

• This position is open-ended and may evolve based on organizational needs and market dynamics.
• Flexibility to adapt to emerging trends and new social media technologies is essential.

About Talento Human Capital (TalentoHC):

TalentoHC is a leading talent acquisition, executive search, and human capital consulting partner, dedicated to helping our clients build their best teams yet. Our success is driven by our unwavering commitment to fostering an inclusive and diverse workforce, embracing individuals from various backgrounds, perspectives, and skills. Talento Human Capital is an equal opportunity employer.

People Passion Perseverance = Progress.