What are the responsibilities and job description for the Digital Marketing Manager position at TalentPlug LLC?
Must Have :
4 or more years of Cosmetic Industry experience .
Summary :
As a member of the Digital Team for our US and Canada markets as well as LGbeauty.com and brands, the Digital Marketing Technology Manager has experience working on enterprise websites, email development and comfortable managing event and ecommerce tags and has a solid understanding of web analytics.
You will report to the Head of Digital for our US and Canada as well as work alongside to support LGbeauty.com and brands efforts from time to time.
This is a contract to hire - onsite role.
Candidate will work in a hybrid schedule (3 days per week at the office).
Requirements :
Bachelor’s degree in Marketing, Computer Science, or a related field.
Minimum 4 years of experience in website management or equivalent
3 years of email development experience to support day-to-day marketing, communication and triggered real-time communication partnering with IT and other systems
Hands-on experience with web technologies, including JavaScript, HTML and CSS
Comfortable with Tag Management tools such as Tealium or Google Tag Management
Experience with debugging and testing tools like Tag Assistant, Debugger, or browser console.
A solid understanding of enterprise ESPs configurations and data components of automations
Has a passion to drive reliable data insights through validation and collaboration with IT, BI and Analytics
Able to demonstrate innovation, successfully tackling challenges in new and creative ways in often-stressful, deadline-intensive environments
Experience with web accessibility, compliance and upcoming regulations
Ability to understand and develop solution strategies and communicate recommendations to executive leadership
Skills a must on resume :
Digital marketing
Email marketing
Marketing automation
Email development
Google Tag Manager
Ecommerce
Responsibilities :
Managing a team of Email and Marketing Automation team members
Be the liaison between business stakeholders and engineer configurations to manage the API calls, ETL’s to ensure a clean data flow between multiple ecommerce platforms, CRM and ESP systems.
Manage the architecture of marketing data to support marketing initiatives, tracking and dynamic content for email marketing
Establish and own process on website tagging, tracking and analytics, leveraging tools like Google Tag Manager, Google Analytics, and Microsoft Clarity
Troubleshoot and resolve issues in tracking implementations, ensuring data accuracy across platforms.
Design and manage event tracking, e-commerce tracking, and consent management setups.
Create reports and dashboards in looker studio to represent a visualization for cross functional departments specifically for the digital marketing and merchandising team to analyze their efforts.
Develop and maintain web SOPs and training documentations
Translate complex business strategies within e-Commerce and direct selling business of us to assist with automation, personalization and segmentation
Help develop and refine segments to enable one to many personalization efforts on site and overall journey through marketing channels.
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