Senior Marketing Manager

Responsibilities

Qualifications, skills, and all relevant experience needed for this role can be found in the full description below.

• Create the National Marketing Campaign Calendar across the US market
• Lead New Store Openings & Local Store Marketing strategy - own the end-to-end LSM process including budgeting and cost-control, marketing calendars, campaign briefs, workback schedules, creative approvals, asset trafficking to media channels / stores, internal roll-out communications, and post-campaign reporting and analytics
• Develop marketing briefs, media buy briefs, channel plans, workbacks, copy and creative direction across master brand and seasonal campaigns.
• Collaborate with key stakeholders internally (brand leaders, GM’s, Director of Operations, Culinary, Franchisees) to ensure adequate planning, execution and monitoring of marketing activities.
• Foster strong relationships with our restaurant franchisee operators to increase marketing participation and effectiveness at the store level
• Work with stores to assess which local / regional community events, partnerships, promotional channels they should be a part of and support with marketing tactics.
• Work in partnership with external agencies and partners to execute campaigns and projects
• Lead the management and execution of integrated marketing campaigns with cross-functional marketing teams (i.e. Email, Social, Website, Digital, Menus) and agencies to bring brief from concept to final execution.
• Partner with media agency and lead internal teams to plan and execute initiatives to reach the target audience through appropriate channels (social, digital, email, OOH, radio, in store, etc.)
• Create succinct post reports, including marketing data (campaign results, conversion rates, etc.) to optimize future campaigns and strategies.
• Manage the fiscal budget for all national initiatives, including quarterly reconciliation, to ensure we stay within the budget
• Partner with Sr. Leaders to develop the annual strategic plan and budget.
• Maintain awareness of best practice marketing techniques / tools to achieve relevant & successful campaigns and promotions.

Qualifications

Benefits & Perks

Work & Travel

The candidate must live in Dallas; you’ll work a hybrid schedule at home and at our locations. Travel is required, mainly within the US and occasionally to our head office based in Vancouver.

Job Type : Full-time

Pay : $110,915.00 - $119,825.00 per year

Benefits :

Schedule :

Experience :

Ability to Relocate :

Work Location : On the road

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Salary : $110,915 - $119,825