What are the responsibilities and job description for the Digital Marketing Strategist position at Talking Social?
The Digital Marketing Strategist is responsible for developing, refining, and overseeing the execution of digital marketing strategies for all client accounts. This role focuses on revamping existing marketing strategies, creating monthly content calendars, setting key performance indicators (KPIs) quarterly, and ensuring consistent implementation of strategy across all accounts. The Digital Marketing Strategist plays a crucial role in strategy for new clients, conducting regular account performance evaluations, and optimizing strategies to drive measurable results.
PRIMARY RESPONSIBILITIES:
- Revamp and optimize marketing strategies for all client accounts based on performance data, industry trends, and client goals.
- Develop and manage monthly content calendars to ensure a structured and cohesive digital marketing approach.
- Deliver content calendars to clients.
- Complete monthly analytic reports and reviews, record necessary videos, and deliver to the client.
- Ensure account managers are following content calendars.
- Create KPIs for accounts, schedule KPI meetings, and update KPI docs quarterly before KPI meetings.
- Lead KPI meetings to analyze campaign performance, assess effectiveness, and refine strategies for improved results.
- Create tailored marketing strategies and content calendars during client onboarding to establish goals, brand voice, and key initiatives.
- Oversee all client accounts on a weekly basis to ensure the execution of marketing strategies aligns with the overall objectives.
- Collaborate with account managers and ad managers to ensure strategic alignment in social media posts, email campaigns, and paid advertising.
- Analyze and report on performance data to provide actionable insights and recommend improvements.
- Proactively identify opportunities for optimization, audience targeting, and engagement growth.
- Make monthly updates for all accounts, including but not limited to new cover images, highlights, bios, etc.
- Stay updated on digital marketing trends to implement innovative strategies for clients.
- Serve as the primary strategy contact for clients, ensuring their needs and expectations are met.
- Any other responsibilities or duties that may arise.
IDEAL SKILLS:
- Strong strategic thinking with a data-driven approach.
- Excellent project management and organizational skills.
- Experience with content planning and social media strategy.
- Strong understanding of KPIs, performance metrics, and analytics tools (Google Analytics, Meta Business Suite, etc.).
- Ability to adapt strategies based on evolving trends and performance data.
- Strong communication and leadership skills to work with internal teams and clients.
- Experience managing multiple client accounts effectively.
- Proficiency in social media platforms, paid ad platforms, and content scheduling tools.
- Bachelor's degree in marketing, business, or a related field is preferred.
Job Type: Full-time
Pay: $40,000.00 - $50,000.00 per year
Benefits:
- Paid time off
Schedule:
- Monday to Friday
Work Location: Hybrid remote in Vestavia Hills, AL 35216
Salary : $40,000 - $50,000