What are the responsibilities and job description for the Head of/Director Customer Marketing position at Talon.One?
ABOUT THE ROLE :
The Head of Customer Marketing at Talon.One will spearhead a new sub-function focused on retaining and growing our customer base. This role is responsible for leading the marketing strategy across product adoption, upsell opportunities, customer communication, and advocacy programs. The Head of Customer Marketing will also collaborate closely with the events team to ensure our flagship customer event, INCENTIVIZE, meets our advocacy goals and scales to new markets. This position is critical in driving customer engagement and loyalty, contributing to the overall success and growth of our business.
ONCE YOU ARE HERE YOU WILL :
- Strategy Development : Develop and execute strategies to increase customer retention and engagement. Collaborate closely with the Customer Success team to ensure alignment with post-sale revenue goals
- Integrated Marketing Campaigns : Work with the wider marketing team to create integrated campaigns that highlight Talon.One's customer success stories. Ensure these stories are featured in events, social media, brand campaigns, analyst relations, and press releases
- Case Studies and Success Stories : Establish a robust program to showcase customer experiences through case studies and success stories
- Product Marketing Collaboration : Partner with Product Marketing to create resources that help customers maximize the value of Talon.One and increase product adoption
- Customer Insights : Act as a liaison between customers and the product team, relaying customer insights and suggestions
- Customer Events & Advocacy : Build and manage a world-class customer event and advocacy programs in partnership with the wider marketing team, including :
Hire and manage global event marketing manager
WHAT WE NEED YOU TO BRING TO THE TABLE :
WHAT'S IN IT FOR YOU :
WHY YOU SHOULD WORK FOR US :
Do you want this job?
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Talon.One is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. We do not make employment decisions on the basis of race, color, religious belief, ethnic origin, nationality, sex, gender identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by company policy. As an employer we strive for a healthy and safe workplace and strictly prohibit harassment of any kind.
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