What are the responsibilities and job description for the Head of/Director Customer Marketing position at Talon.One?

ABOUT THE ROLE :

The Head of Customer Marketing at Talon.One will spearhead a new sub-function focused on retaining and growing our customer base. This role is responsible for leading the marketing strategy across product adoption, upsell opportunities, customer communication, and advocacy programs. The Head of Customer Marketing will also collaborate closely with the events team to ensure our flagship customer event, INCENTIVIZE, meets our advocacy goals and scales to new markets. This position is critical in driving customer engagement and loyalty, contributing to the overall success and growth of our business.

ONCE YOU ARE HERE YOU WILL :

Strategy Development : Develop and execute strategies to increase customer retention and engagement. Collaborate closely with the Customer Success team to ensure alignment with post-sale revenue goals
Integrated Marketing Campaigns : Work with the wider marketing team to create integrated campaigns that highlight Talon.One's customer success stories. Ensure these stories are featured in events, social media, brand campaigns, analyst relations, and press releases
Case Studies and Success Stories : Establish a robust program to showcase customer experiences through case studies and success stories
Product Marketing Collaboration : Partner with Product Marketing to create resources that help customers maximize the value of Talon.One and increase product adoption
Customer Insights : Act as a liaison between customers and the product team, relaying customer insights and suggestions
Customer Events & Advocacy : Build and manage a world-class customer event and advocacy programs in partnership with the wider marketing team, including :

Hire and manage global event marketing manager

Develop an online and offline customer community

Evolve and manage the Customer Advisory Board (CAB)

Oversee the customer event strategy, including our flagship event, INCENTIVIZE, to ensure global growth and customer satisfaction

Coordinate customer speakers for events

Create and manage customer loyalty programs, reference programs, and foster a sense of community among customers

Metrics Tracking : Track and report on key customer marketing metrics, such as customer satisfaction, Net Promoter Score (NPS), upsell / renewal targets, and customer lifetime value (CLV)

WHAT WE NEED YOU TO BRING TO THE TABLE :

Experience with Advocacy Programs : Proven success scaling advocacy programs with CxOs

Analytical and Storytelling Skills : Ability to be both analytical and a powerful storyteller and communicator

Energy and Flexibility : Drive to create real and measurable business results

Integrated Marketing and Demand Generation : Experience in executing ROI-driven marketing and post-sale demand generation programs

Go-to-Market Ready : Demonstrated ability to work with Customer Success and Marketing teams to bring new products to market, drive expansion, and learn from customers

Strong Collaboration : Track record of working effectively with Product, Marketing, Success, and Sales teams

Excellent Communication : Ability to concisely articulate a vision that resonates with internal stakeholders like sales and success and inspires customers

Comfort with Ambiguity : Comfortable starting from the early days of the customer marketing and advocacy and a desire to establish new processes to scale team

WHAT'S IN IT FOR YOU :

Learning budget and LinkedIn Learning

Flexible PTO

401(k)

Remote-work abroad up to 90 days

Mental health support with Nilo.health

WHY YOU SHOULD WORK FOR US :

The right attitude : modern methods and a diverse, creative workspace with an open and international culture

Everyone for the product : Together we create a flexible, highly scalable product with state-of-the-art technologies. We can only succeed if everyone works as a team

Healthy Growth : Growing our company means growing everyone in the team. We love to share knowledge and learn

A great environment : Flexible and family-friendly environment, bright and easily accessible offices, modern software and hardware

High flexibility degree : Prefer to work early or late at night? Do you have to pick up your children from kindergarten? Do you prefer working abroad? We believe in results and motivated employees

Do you want this job?

We'd love to hear from you! Apply directly via the form below.

Talon.One is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. We do not make employment decisions on the basis of race, color, religious belief, ethnic origin, nationality, sex, gender identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by company policy. As an employer we strive for a healthy and safe workplace and strictly prohibit harassment of any kind.

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