Medical practice marketing liasion and cordinator

Location : Lansdowne,VA

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Medical practice is seeking a dynamic and results-oriented Physician Liaison & Outreach Coordinator to drive patient acquisition and growth across our key service areas : Primary Care, Functional Wellness, Medicare Programs, and Obesity Management.

This role will focus on building relationships with referral sources, conducting targeted outreach, and representing the practice within the community.

Responsibilities :

Patient Acquisition :

Identify and build relationships with key referral sources : This includes :

Medical Practices : Primary care physicians, specialists (endocrinologists, cardiologists, gynecologists, urologists, etc.), physical therapists, chiropractors.

Wellness-Focused Businesses : Spas, wellness centers, yoga studios, fitness centers, health food stores, practitioners of complementary medicine.

Senior Care Facilities : Assisted living facilities, senior living communities, rehabilitation centers, senior centers.

Community Organizations : Community health organizations, local businesses with wellness programs, women's health clinics and organizations.

Relationship Management :

Establish and maintain strong relationships with key contacts through regular communication, in-person visits, and participation in relevant events.

Effectively communicate VPMC's value proposition, services, and expertise to potential referral sources and patients.

General Responsibilities :

Track and Analyze Results :

Monitor the effectiveness of outreach efforts and track patient acquisition from different sources.

Collaboration : Work closely with the practice manager to align outreach activities with overall marketing strategies.

Communication : Maintain excellent communication with internal stakeholders (physicians, staff) to ensure smooth patient onboarding and care coordination.

Patient-Centric Approach : Represent practice with a professional and compassionate demeanor, always prioritizing the patient experience.

Qualifications :

Education and Experience :

1-2 years of experience in marketing, sales, or business development, preferably in the healthcare industry.

Experience working with seniors and / or individuals seeking weight loss solutions is a plus.

Skills :

Excellent communication, interpersonal, and presentation skills.

Strong networking and relationship-building abilities.

Knowledge of marketing principles and strategies.

Understanding of the healthcare industry and relevant regulations.