What are the responsibilities and job description for the Consumer Intelligence Analyst position at Tampa Bay Lightning?
Job Summary
The Consumer Intelligence Analyst is a strategic, data-driven role focused on leveraging first-party research to drive business growth and fuel innovation. As a key member of the Business Strategy and Analytics department, this position will act as an internal consultant to departments across the organization, providing innovative strategies and solutions derived from in-depth analysis of quantitative and qualitative data.
Tasked with designing, distributing, and analyzing survey data, this position transforms raw information into actionable insights that enhance the fan and customer experience, optimize operational efficiency, and uncover growth opportunities via lead generation and strategic recommendations.
In addition to playing a pivotal role in guiding the organization’s survey strategy, this position will be instrumental in advancing VSG’s consumer profiling and audience segmentation initiatives.
The ideal candidate is not only adept at developing robust research methodologies but also excels in translating complex data into clear, impactful business strategies.
Essential Duties & Responsibilities
Primary Research & Analysis
Design, distribute, and analyze quantitative and qualitative surveys to gather actionable insights on fan and customer preferences, behaviors, and pain points.
Conduct comprehensive analysis across various fan data sources, including data warehouse, CRM, and other first-party data, to identify trends in sentiment and consumption patterns, and leverage these insights to project business impact.
Translate findings from surveys and other data sources into actionable strategies that enhance the customer experience, optimize engagement, and drive business growth.
Create detailed reports, dashboards, and visualizations to clearly present findings and offer strategic recommendations that influence key business decisions.
Synthesize data from multiple sources to identify emerging trends, business improvement opportunities, and potential revenue drivers.
Present research findings and strategic recommendations to senior leadership and cross-functional teams on a regular basis.
Collaborate with internal stakeholders and external partners to integrate survey data with other consumer research efforts.
Continuously refine data collection, survey design, and analysis processes to ensure high-quality, actionable insights.
Customer Profiling & Audience Segmentation
Enhance existing consumer profiling and segmentation efforts through data-driven analysis of behavioral, demographic, and psychographic insights to deepen understanding of fan bases and market segments.
Develop audience segments to improve targeting, personalization, and customer relationship strategies.
Provide data-driven insights to cross-functional teams to support targeted marketing, ticketing, and fan engagement efforts.
Leverage first-party research and external data sources to refine audience personas and market positioning.
Ad Hoc Projects & Professional Development
Conduct ad hoc research and analysis to support various business units in addressing emerging challenges, identifying opportunities, and informing strategic decisions.
Synthesize ad-hoc data into actionable insights that guide critical business decisions, optimize operations, and drive growth.
Participate in professional development opportunities to continuously enhance research and analytical skills.
Cultivate expertise in storytelling with data to uncover actionable insights from complex data sets and create business.
Contribute to the continuous improvement of Business Strategy & Analytics processes, tools, and methodologies to enhance efficiency and effectiveness.
Stay informed on industry trends, research methodologies, and analytics best practices to ensure cutting-edge, data-driven solutions.
Game/Event Responsibilities
Game/Event Night Responsibilities: Coverage as needed
Approximate number of events worked per year: 3-5
Qualifications
Bachelor’s or advanced degree in business, mathematics, analytics, or the sciences (preferred).
At least one year of experience in analytics or market research (bonus if with a strong foundation in survey methodology).
Proven ability to transform complex data sets into clear, actionable insights, compelling stories, and strategic recommendations for non-technical audiences.
Strong critical thinking skills, keen attention to detail, and the ability to work autonomously while managing multiple projects and deadlines.
Experience with various forms of syndicated research, survey platforms (e.g., Qualtrics), and customer segmentation techniques.
Excellent communication and presentation skills, with a demonstrated ability to collaborate effectively across multiple departments and build effective relationships across all levels of an organization.
Proficiency in Excel, PowerPoint, and experience with data visualization tools (Tableau preferred).
Working Conditions
Ability to work efficiently and effectively in office and arena environment that can be exciting, loud and distracting
This is an onsite role; flexibility to work a minority of time remotely.
Ability to work extended hours including late nights, holidays, and weekends as needed
Ability to work prolonged periods sitting at a desk and working on a computer.
Ability to lift/carry/move up to 10lbs
Ability to work in cold/hot indoor and outdoor temperatures
Ability to move comfortably throughout the arena with minimal accommodations
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
