Senior Product Marketing Manager

As we continue to expand, we're looking for a Senior Product Marketing Manager to play a pivotal role in driving revenue by strengthening our B2C (employee-focused) marketing efforts. If you're passionate about messaging, user research, and ensuring that the right content reaches the right audience at the right time—this role is for you.As our Senior Product Marketing Manager, you'll be at the forefront of how Tapcheck communicates with employees who benefit from our platform. You'll work cross-functionally with Customer Marketing, Product, Sales, and Customer Success to craft compelling messaging, drive engagement, and ensure our go-to-market strategy supports user adoption and retention. Your core focus areas will include : What You'll Do : Own Messaging & Positioning Develop and refine audience-segmented messaging (by industry, company size, persona, etc.) to ensure employees understand the unique value Tapcheck brings to their livesWork closely with Customer Marketing to validate and test messaging that resonates with different employee groupsOwn and manage website messaging to optimize for awareness, registration, and transfers, ensuring employees can easily understand and access TapcheckLead the content creation for any new employee-focused website pages or contentDrive Employee Engagement & Adoption Partner with Customer Success and Customer Marketing to create materials (rollout decks, one-pagers, FAQs, etc.) that drive registration and engagementDevelop product walkthroughs, tutorials, and explainer content that enhance employee understanding of TapcheckEnsure seamless alignment between product, marketing, and customer success to improve the employee onboarding experienceCollaborate on Product & Feature Launches Own messaging, demand generation, enablement content, and campaign strategy for new product features and support those activities for new product launchesWork with the product, sales, and customer success teams to create enablement content that helps teams effectively communicate new offerings to employeesUser Research & Competitive Intelligence Collaborate with Customer Marketing to design and execute user research initiatives, defining the right questions to ask, the right audience to target, and how to extract meaningful insightsConduct market research and competitive analysis to keep Tapcheck ahead of industry trends and be responsible for ensuring our Sales and Customer Success teams have the intel they need to win new deals and maintain existing relationships with our customersWork closely with Sales and CSMs to collect customer feedback and refine messaging based on real-world insightsWhat You'll Bring : 5 years of product marketing experience, preferably in fintech, SaaS, or B2C-focused businessesA strong background in messaging & positioning—you know how to craft compelling narratives that drive behaviorExperience working cross-functionally with sales, customer marketing, account management, and product teamsThe ability to analyze user research and translate insights into effective marketing strategiesA passion for employee financial wellness and making an impact on workers' livesStrong project management skills and the ability to juggle multiple initiatives without missing a beatA data-driven mindset—you're comfortable using metrics to assess the impact of marketing initiativesAt this time, Tapcheck does not provide sponsorship for employment-based visas (e.g., H-b, L-1, TN, etc.). Therefore, candidates must already possess the right to work in the United States without the need for employment-based visa sponsorship now or in the future.This is a remote-friendly role. Ideally, candidates will sit in the following states : AL, AZ, CA, CO, DC, DE, FL, GA, ID, IL, LA, MA, MI, MO, NC, NH, NJ, NV, NY, PA, OR, OH, RI, SC, TX, VA, WA, WIAbout Tapcheck : Tapcheck is a digital platform offering an easy and convenient way to access on-demand earnings early. Available at no cost to employers, our app-based on-demand pay solution helps relieve the financial stress that many employees experience on a daily basis.The Tapcheck team is passionate about our mission to improve financial wellness and boost business productivity. By giving workers the ability to transfer wages they've earned directly to their bank account or pay card without waiting for payday, Tapcheck eliminates the need for high-interest payday loans or employer-funded cash advances.How We Get Things Done : Our core values act as a steadfast guide, directing our decisions and anchoring our actions. We consider these values non-negotiable, especially when it comes to our hiring process.Humility : We believe in the power of humility. We value team players who are down-to-earth, respectful, and open to learning from others. Our employees approach challenges with a positive attitude, acknowledging their strengths and weaknesses while celebrating the achievements of their colleaguesGrit : We admire individuals with grit - those who demonstrate unwavering determination and resilience in the face of obstacles. At Tapcheck, we take pride in overcoming challenges together, pushing the boundaries of what is possible, and embracing failure as an opportunity for growthRaising the Bar : Continuous improvement is at the heart of our culture. We are committed to setting high standards and pushing ourselves to exceed them. We seek employees who are innovative and strive for excellence, constantly seeking ways to enhance our products, services, and processesStriving for Growth : We foster an environment that encourages personal and professional development. Our employees are driven to learn, grow, and adapt to new circumstances. We support individuals who take initiative, seek out new challenges, and actively contribute to their own growth and the growth of the companyWhy Join Tapcheck?Flexible Paid Time OffHealth InsuranceDental InsuranceVision Insurance401K MatchCompensation : $125,000 - $135,000 base bonus. The actual base salary will depend on numerous factors such as : location, experience, training, knowledge, and skills. Tapcheck reserves the right to amend, change, alter, and revise pay ranges and benefits offerings at any time. All applicants acknowledge that by applying to this position you understand that this specific pay range is contingent upon meeting the qualifications and requirements of the role, and for the successful completion of the interview selection and process. It is at the Company's discretion to determine what pay is provided to a candidate within the range associated with the role.Equal Employment Opportunity PolicyTapcheck, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.LI-Remote Seniority level Mid-Senior levelEmployment type Full-timeJob function MarketingIndustriesReferrals increase your chances of interviewing at Tapcheck by 2xGet notified about new Senior Product Marketing Manager jobs in Texas, United States .#J-18808-Ljbffr

Salary : $125,000 - $135,000