Senior Product Marketing Manager

The Sr. Product Marketing Manager is responsible for developing CoCounsel product and feature messaging that articulates its value proposition by customer segment. You will also be your product’s subject matter expert / chief storyteller and possess a deep understanding of how – and why – your prospects and customers do what they do; the problems that keep our customers and prospects up at night and how CoCounsel can solve them.In this role, you will partner and work with the other Tax, Audit, and Accounting Marketing teams, segments, and product management to ensure that we mobilize our marketing engines and sales channels to drive new sales growth, higher renewal rates, and overall market success.About the RoleIn this opportunity as a Sr. Product Marketing Manager , you will : Drive the execution of integrated product marketing strategies for CoCounsel in close partnership with various areas such as Marketing Strategy, Campaign Planning, Demand Generation, and Product Management to further sales and revenue growth and achieve overall market success in line with goals and objectives.Evangelize the CoCounsel value proposition and messaging, and collaboratively work across functions to ensure that it is positioned and prioritized accurately within go-to-market campaigns, demand generation, and sales assets.Develop and drive adoption of marketing materials such as collateral, customer case studies, and competitive analysis, which support each phase of the marketing nurture cycle and buyer’s journey.Own the marketing launch of new CoCounsel products and / or capabilities.Understand customers’ workflow and pain points and how CoCounsel addresses those pain points.Project manage mid-to-bottom funnel content creation with internal resources and outside writers and agencies.Key Deliverables : Build and enhance CoCounsel marketing programs with responsibility for iterative improvements.Monitor and interpret performance to plan for marketing initiatives and make recommendations to pivot messaging in order to achieve goals and objectives.Distill and prioritize complex information into guiding principles and simple, compelling marketing messages focused on customer problems.Weave together CoCounsel capabilities, market trends, and customer problems into compelling stories for demand generation activities and marketing campaigns.Create marketing assets, sales enablement tools, and other go-to-market deliverables.About YouYou're a fit for the role of Sr. Product Marketing Manager if your background includes : Bachelor’s degree in business, marketing, or related field.7 years of relevant marketing experience.Experience with product positioning, product management, product launches, and marketing analytics in a B2B omnichannel marketing organization.Experience in the AI, software, information services, and / or relevant industries strongly desired.Previous success partnering with Product Management / Development and leadership teams.Proven history of being a results-oriented self-starter with the ability to build effective cross-functional relationships through strong interpersonal skills.Proven ability to lead a team of cross-functional partners; aligning on a goal (such as a product / feature launch) and ensuring coordination across these groups.Strong written and verbal communication skills, with ability to influence and motivate all levels of an organization.Knowledge or experience related to the tax and audit industries.AccessibilityAs a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex / gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity / Affirmative Action Employer providing a drug-free workplace.We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.#J-18808-Ljbffr