What are the responsibilities and job description for the E-Commerce Manager position at Tatte Bakery & Cafe?
Job Details
Description
Summary of Responsibilities
Marketing Communications & Content Development
Working Conditions / Essential Functions
Description
Summary of Responsibilities
Marketing Communications & Content Development
- Own and maintain the marketing communications calendar, ensuring alignment across digital platforms including email, website, app, paid advertising, social media, etc.
- In partnership with the Brand/Creative/Concept team, develop compelling and on-brand content for the website, app, and loyalty programs to engage and retain guests.
- Execute promotional campaigns and messaging strategies that drive guest engagement.
- Own 6-12 month roadmap for Tatte’s web & app presence.
- Plan and execute A/B tests to improve website performance, user experience, and conversion rates.
- Analyze test results, extract insights, and recommend data-driven optimizations.
- Work closely with partner vendors to define requirements and see through the implementation of UI/UX improvements.
- Monitor and analyze website performance metrics (conversion funnel, traffic sources, order mix, etc.) to inform marketing strategies.
- Provide insights and recommendations based on data trends to optimize guest acquisition and retention.
- Utilize tools such as Google Analytics, Adobe Analytics, or similar to track and report key KPIs.
- Partner with internal and external partners to become a subject matter expert in Tatte's loyalty offering and support the day-to -day management of the program.
- Coordinate development and deployment of creative assets for web, email, app and in-cafe.
- Provide onsite support during in-person events such as loyalty guest experiences or new cafe openings.
- Analyze data to identify areas of success and opportunity to inform future iterations of loyalty program.
Working Conditions / Essential Functions
- Ability to travel 15% /-
- Able to work Monday to Friday
- Able to sit and read
- 4-6 years of experience in digital marketing, content strategy, or website optimization roles.
- Bachelor’s degree in marketing, Business Administration, or a related field.
- Experience developing roadmaps and informing marketing strategies.
- Strong verbal and written communication skills coupled with both demonstrated ability to effectively influence cross-functional stakeholders and with a keen eye for brand voice and guest engagement.
- Strong project management skills and highly organized with the ability to prioritize and manage multiple projects simultaneously.
- Ability to independently scope ambiguous problems, devise solution options, and execute on solutions.
- An entrepreneurial mindset with the ability to thrive in an ambiguous and fast-paced environment with a dynamic bias for action.
- Strong understanding of conversion funnels, web traffic sources, and digital analytics.
- Ability to translate data insights into actionable marketing strategies.
- Hands-on experience with A/B testing.
- Proficiency in Google Analytics, Adobe Analytics, or similar tools.
- Experience working with content management systems (CMS) and app-based marketing and willing to learn softwares including email marketing, DAM, etc.
- Competitive pay (base pay starts at $110,000 & position is bonus eligible), commensurate with experience and skills
- 401(k) (with a vesting match)
- Free employee assistance program services
- Health, dental and vision insurance
- Free drinks and generously discounted meals
- Exciting potential for growth with a rapidly growing company
Salary : $110,000
