What are the responsibilities and job description for the Growth Marketer position at Tavus Inc.?
About UsAt Tavus , we're building the human layer of AI. Our mission is to make human-AI interaction as natural as face-to-face interaction, enabling the human touch where it has been previously unscalable. We achieve this through pioneering research in multi-modal AI models for human perception and understanding, combined with state-of-the-art human avatar rendering and communication models. Our models power everything from text-to-video AI avatars to real-time conversational video experiences across industries like healthcare, recruiting, sales, education, and more. By enabling AI to see, hear, and communicate with human-like authenticity, we're creating the foundation for the next generation of AI employees, assistants, and companions.We're a Series A company backed by top investors, including Sequoia, Y Combinator, and Scale VC. While SF based is preferred, we’re open to NY based or exceptional remote candidates as well.The RoleWe’re looking for a Growth Marketer to help drive scalable and creative growth strategies for Tavus. Our ideal partner-in-crime works well in startup environments, wears many helmets, and has been around the block. We’re moving fast and not looking for people to come along for the ride – we’re looking for people to pave the path.This isn't a traditional growth marketing role – you’ll be a generalist skewed growth, doing all the work related to growth which could mean venturing into messaging, technical system setup, brand campaigns, or really anything needed to achieve the goal. You’ll be expected to get scrappy and drive results, without having to manage a large budget.Your MissionOwn and optimize the entire self-serve customer journey across the Tavus platform to maximize self-serve revenue growth, expansion, and activation. Includes user acquisition.Drive mid-market and enterprise pipeline, working closely with sales to refine ICP and identify intent signals.Get creative and do what it takes to drive brand awareness and growth – which could mean Reddit, events, community, email sequencing, demand generation, lifecycle, or more. You’ll be running 0-1 playbooks, not optimizing an existing machine.Develop, formalize, and meticulously manage every conversion point in the marketing funnel, obsessing over testing and refinement. We’re okay taking big swings… incremental improvements don't move the needle.Execute scrappy growth experiments and ground-up initiatives, iterating quickly to find what works. Applying your learnings to build the end-to-end growth strategy.Own and optimize email marketing funnels to drive activation, retention, and expansion. Includes lifecycle campaigns, automated sequencing, and high-converting nurture flows.RequirementsProven experience in early-stage startups (can point to key case studies and metrics you drove).Deep expertise and proven success in at least a couple of key growth areas (e.g., user acquisition, conversion optimization, or growth hacking).An understanding of both self-serve and sales-led growth motions, and a knack for ideating creative ways to drive both.Ability to appeal to diverse audiences, including developers, founders, and mid-market / enterprise buyers, tailoring messaging to each.Strong bias for action with a track record of independently solving problems in fast-paced environments. Unblock yourself and get it over the finish line. You don’t need a slew of people in specialized roles to get stuff done, you just do it.Clear, crisp communication.A deep and genuine excitement for AI, specifically conversational / video products.Bonus : Experience with video marketing, technical products, or building growth loops.Additionally, having some of the following experiences may help you be successful in this position : Has marketing experience with frontier tech.Taste and visual aesthetic sense, and strong writing ability.Experience working on technical or developer-focused products.Likes data-driven decision-making, but isn't afraid to rely on intuition.Former founder or product experience is a plus.BenefitsWhen you join Tavus, you’re joining a family. Our work is driven by our team, and our success is shared by all. This position has a flexible work schedule, unlimited PTO, extremely competitive healthcare and gear stipends, as well as, of course, plenty of fun! At the end of the day, we want Tavus to be a place for you to learn, directly drive impact, and be with a team you love.To learn more about our team culture and benefits, check out our hiring page!Tavus is growing fast, and we’d like you to grow with us! Are you excited to get your hands dirty? Drop your resume and we’ll be in touch!We are not looking for cultural fits, we are looking for culture creators. In fact, diversity is what drives our success – it’s at the core of how we hire, communicate, and work. We are inclusive to all and combine our diverse backgrounds, skill sets, and thinking to build the best experiences for our clients.#J-18808-Ljbffr
