What are the responsibilities and job description for the Digital Media & Marketing Director position at TBG | The Bachrach Group?
Our team is partnering with a client to recruit a Digital Media and Marketing Director.
The experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below.Where : Metro Phoenix, ArizonaOnsite 5 days a weekPay : DOEThe ideal candidates will have Agency experience, managing digital media and marketing initiatives and goals for multiple clients. This person must have leadership experience.What you will do and Bring to the team : Develop and execute full-funnel digital marketing strategies that drive marketing-attributed pipeline and business outcomes across multiple channels.Lead the execution of diverse digital programs for clients (demand generation, inbound, ABM, etc.) utilizing programmatic, social (paid and organic), PPC / SEM, SEO, content syndication, OOH, CTV, and OTT.Oversee digital marketing operations, including CRM, marketing automation systems (HubSpot, Pardot, Marketo, Eloqua), and multi-touch attribution models to measure cross-channel impact.Collaborate with cross-functional teams (product, sales, creative) to align digital marketing initiatives with business goals and ensure brand consistency.Manage and optimize digital media resources, vendors, and budgets to maximize return on ad spend (ROAS) and marketing effectiveness.Provide thought leadership and drive long-term strategy, best practices, and standardization for digital marketing processes and methodologies.Develop proposals and present digital marketing strategies to executive leadership, ensuring seamless execution and transition from prospect to client.8-10 years of experience in digital marketingProven success in driving digital growth through paid and organic channels.Strong knowledge of ABM, DSP, SEO, CRO, Web Development, UI / UX and B2B marketing strategiesExperience managing large budgets and optimizing spend for maximum ROI.Strong leadership and team management skills.Excellent analytical, problem-solving, and decision-making abilities.Exceptional communication and collaboration skills.Seniority level DirectorEmployment type Full-timeJob function Advertising, Strategy / Planning, and MarketingIndustries Advertising Services and Marketing ServicesIf this position interests you and you meet the qualifications, you are encouraged to apply to learn more.
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