What are the responsibilities and job description for the Lead Copywriter position at Tbwa Chiat/Day Inc?

Join the Future of Commerce with Whatnot!

Whatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love. We’re re-defining e-commerce by blending community, shopping, and entertainment into a community just for you. As a remote co-located team, we’re inspired by innovation and anchored in our values. With hubs in the US, UK, Ireland, Poland, and Germany, we’re building the future of online marketplaces—together.

From fashion, beauty, and electronics to rare collectibles like trading cards, comic books, and even live plants, our live auctions have something for everyone.

We are looking for a Lead Copywriter to join the creative team at Whatnot! Our small but mighty team is responsible for building the Whatnot brand and crafting best-in-class creative across physical and digital experiences. As a core member of the team, you will play a key role in shaping and executing our brand voice across all marketing funnels and channels. You’ll be responsible for leading high-impact campaigns, driving creative excellence, and collaborating across brand and performance marketing efforts to engage our audience and elevate Whatnot’s position within the cultural landscape.

Responsibilities

Lead the development of impactful copy, creative campaigns, and activations across brand and performance marketing, ensuring consistency with our brand voice and creative vision.
Partner with cross-functional teams to craft cohesive narratives that connect with our audiences and resonate culturally.
Oversee end-to-end creative processes, from initial brainstorms to final delivery, maintaining high standards for quality and relevance.
Stay informed on industry shifts, category and competitive trends, and audience preferences to keep our messaging fresh, engaging, and culturally relevant.
Use data and performance insights to refine copy and optimize messaging.
Provide mentorship and guidance to junior writers, freelancers, and agency partners, fostering a collaborative environment of creative excellence.

Qualifications

As our first Lead Copywriter, you should have 7 years of copywriting experience, with a mix of brand and performance-focused projects, plus :

You are passionate about storytelling and can navigate the balance between brand-building and performance-focused copy.

You thrive in a fast-paced environment, and you’re motivated by both creativity and results.

Proven ability to craft both short-form, direct-response copy and longer-form, narrative-driven content.

You are strategic and intentional with words, balancing creativity with the “why” behind each choice.

You have a passion for exploring how brands can intersect with culture.

Strong understanding of digital advertising, content marketing, and how messaging influences the customer journey.

Adept at using data and metrics to inform creative decisions and improve copy performance.

Excellent communication and collaboration skills, with experience working closely with designers, marketers, and product teams.

Skilled at managing multiple projects simultaneously, with the ability to pivot and adapt as priorities shift.

Naturally curious and proactive, with a growth mindset and a high standard for quality.

You thrive on feedback, view it as a tool for growth, and are motivated to consistently elevate your work.

Experience building out a brand voice.

Proficiency with collaborative tools such as Figma, Asana, or Airtable preferred.

High-growth startup, marketplace or creator-focused platform experience preferred.

Compensation and Benefits

155,000 / year to $200,000 / year benefits equity.

The salary range may be inclusive of several levels that would be applicable to the position. Final salary will be based on a number of factors including, level, relevant prior experience, skills and expertise. This range is only inclusive of base salary, not benefits or equity.

Flexible Time off Policy and Company-wide Holidays (including a spring and winter break)

Health Insurance options including Medical, Dental, Vision

Work From Home Support

Home office setup allowance

Monthly allowance for cell phone and internet

Care benefits

Monthly allowance for wellness

Annual allowance towards Childcare

Lifetime benefit for family planning, such as adoption or fertility expenses

Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally

Monthly allowance to dogfood the app

16 weeks of paid parental leave one month gradual return to work.

Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.

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Salary : $200,000

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