What are the responsibilities and job description for the Lead Copywriter position at Whatnot?
Join the Future of Commerce with Whatnot!
Whatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love. We're re-defining e-commerce by blending community, shopping, and entertainment into a community just for you. As a remote co-located team, we're inspired by innovation and anchored in our values. With hubs in the US, UK, Ireland, Poland, and Germany, we're building the future of online marketplaces-together.
From fashion, beauty, and electronics to rare collectibles like trading cards, comic books, and even live plants, our live auctions have something for everyone.
And we're just getting started! As one of the fastest growing marketplaces, we're looking for bold, forward-thinking problem solvers across all functional areas. Check out the latest Whatnot updates on our news and engineering blogs and join us as we enable anyone to turn their passion into a business, and bring people together through commerce.
Role
We are looking for a Lead Copywriter to join the creative team at Whatnot! Our small but mighty team is responsible for building the Whatnot brand and crafting best-in-class creative across physical and digital experiences. As a core member of the team, you will play a key role in shaping and executing our brand voice across all marketing funnels and channels. You'll be responsible for leading high-impact campaigns, driving creative excellence, and collaborating across brand and performance marketing efforts to engage our audience and elevate Whatnot's position within the cultural landscape.
- Lead the development of impactful copy, creative campaigns, and activations across brand and performance marketing, ensuring consistency with our brand voice and creative vision.
- Partner with cross-functional teams to craft cohesive narratives that connect with our audiences and resonate culturally.
- Oversee end-to-end creative processes, from initial brainstorms to final delivery, maintaining high standards for quality and relevance.
- Stay informed on industry shifts, category and competitive trends, and audience preferences to keep our messaging fresh, engaging, and culturally relevant.
- Use data and performance insights to refine copy and optimize messaging.
- Provide mentorship and guidance to junior writers, freelancers, and agency partners, fostering a collaborative environment of creative excellence.
Team members in this role are required to be within commuting distance of our New York, San Francisco, or Los Angeles hubs.
Curious about who thrives at Whatnot? We've found that embodying a low ego, growth mindset, and high-impact drive goes a long way here.
As our first Lead Copywriter, you should have 7 years of copywriting experience, with a mix of brand and performance-focused projects, plus :
Compensation
155,000 / year to $200,000 / year benefits equity.
The salary range may be inclusive of several levels that would be applicable to the position. Final salary will be based on a number of factors including, level, relevant prior experience, skills and expertise. This range is only inclusive of base salary, not benefits (more details below) or equity.
Benefits
Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.
Salary : $200,000
