What are the responsibilities and job description for the Senior Growth Marketing Analyst position at Tbwa Chiat/Day Inc?
Rithum is the world’s most trusted commerce network, accelerating how brands, suppliers, and retailers work together to deliver seamless e-commerce experiences. We provide an unmatched platform for brands and retailers, enabling them to accelerate growth, optimize operations across channels, scale product offerings and enhance margins.
Today, more than 40,000 companies trust Rithum to grow their business across hundreds of channels, representing over $50 billion in annual GMV. Using our commerce, marketing, and delivery solutions, our customers create optimized consumer shopping journeys from beginning to end.
Overview
As a Senior Growth Marketing Analyst, you are the driving force behind our strategic measurement plans and making pivotal recommendations, shaping the future of our campaigns and business outcomes. You demonstrate understanding of marketing pipelines and have a strong analytical and insightful mindset to construct hypotheses. This is a high-impact role that requires a unique blend of strategic thinking, experimentation, creativity, data-driven decision-making, reporting and collaboration with cross-functional teams.
Responsibilities
- Develop a clear and disciplined reporting protocol to ensure that clients are acquired sustainably and profitably. This includes the whole spectrum of “growth health metrics” from forecast development to campaign analysis and optimization, ROI analysis, and first- / last / multi-touch attribution reporting by channel.
- Own conversion rate optimization, exploring improvements across the full buying funnel.
- Create dashboards / reports via Looker Studio / Salesforce to measure and report on marketing campaigns.
- Connect spend and data pipelines from different ad sources like LinkedIn ads, Google ads and 6sense to one summarizing dashboard.
- Create and own weekly / monthly / quarterly performance reporting.
- Dive deep into the data to form high-conviction hypotheses for testing.
- Identify the right mix of marketing channels, activities and programs to support the achievement of monthly and quarterly pipeline goals.
- Measure all marketing output, including paid ad programs, events, sponsored content, etc. and ensure that all investments are delivering a desirable ROI.
- Synthesize multiple data points to provide actionable insights that lead to iteration of forward-thinking campaigns that capture new audiences and re-engage existing ones.
- Forecast, measure, analyze, and report trends on campaign performances.
- Leverage insights to drive experiments and growth (website / landing page views, etc.).
- Own analytics initiatives to measure the impact of all marketing activity.
- Build digestible reports that prove results and surface new insights.
Qualifications
Minimum Qualifications
Preferred Qualifications
Travel Required
Up to 10%
What it’s like to work at Rithum
When you join Rithum, you can expect to work with smart risk-takers, courageous collaborators, and curious minds.
As part of the Rithum team, you are valued, supported, and included. Guided by a transparent culture and accessible, approachable leadership, we offer career opportunities aligned to your ambitions and talents. To ensure work and life balance works for you, we also offer an array of resources to support you and your families, including comprehensive benefits and wellness plans.
At Rithum you will :
Rithum is an equal opportunity employer. We celebrate diversity and are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other protected characteristic. All employment is decided on the basis of qualifications, merit, and business need.
We're committed to providing reasonable accommodations in accordance with the law for qualified applicants. If you require assistance during the interview process due to a medical condition or need support accessing our website or completing the application process, please reach out to us by completing the Accommodations Request Form. Your comfort and accessibility are important to us, and we're here to ensure a seamless experience as you explore opportunities with our team.
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Salary : $50 - $250
