Demo

Vice President, Brand Marketing

TBWA\Chiat\Day
Austin, TX Full Time
POSTED ON 3/3/2025
AVAILABLE BEFORE 5/16/2025

At Auctane, we are united by a passion to help sellers — wherever they are, however they operate — fulfill the promises they make to consumers. The Auctane mission is to fuel commerce through exceptional delivery. We make it possible for businesses to meet the ever rising expectations of their customers, and we make the world smaller and more accessible to consumers everywhere. Auctane brands enable hundreds of thousands of merchants to annually deliver billions of products — over $200 billion worth — to customers around the globe. And Auctane is just getting started.Auctane is a team of shipping and software experts with a passion for helping merchants move their ideas, dreams and innovations around the globe. The Auctane family includes ShipStation, Stamps.com, ShipEngine, Endicia, Metapack, GlobalPost, Packlink, and Return Rabbit. Our partners include Amazon, UPS, USPS, eBay, BigCommerce, Shopify, WooCommerce, and Walmart.Our valuesWin as One. Delight Customers. Deliver Great Outcomes.About the role We are looking for a highly strategic and experienced Global Head of Brand Marketing and Creative to join our dynamic team. In this role, you will lead our efforts to grow, implement, and manage our brand strategy and positioning worldwide. You will work closely with cross-functional teams, including brand creative, product, comms, sales, and growth to ensure our brand is consistently represented and drive awareness of our products. The ideal candidate will also have a solid understanding of the B2B SaaS landscape including small businesses, extensive marketing experience, and a passion for building brands that resonate with customers.This position is hybrid (3 days per week in office) and is located in Austin, Texas .What will you be doing? Develop and execute the company’s global brand strategy across all channels that aligns with our overall business objectives and drives brand awareness, preference, and loyalty.Lead and manage a high-performing team of brand marketers responsible for executing the brand strategy, including messaging, visual identity, creative campaigns, influencer engagement and sponsorships, and positioning.Manage the creative process from concept to completion, translating marketing objectives into creative strategies.Develop and implement effective marketing campaigns that drive brand awareness and customer engagement.Direct multiple agency relationships and manage related budgets effectively.Monitor and analyze brand performance metrics to inform and refine the brand strategy.Work collaboratively with Brand Creative, Sales, Product, and Customer Success teams to integrate with our go-to-market strategies.Leverage market research and competitive analysis to identify trends and opportunities in the industry.Be a brand ambassador, reinforcing the brand values within the organization and the broader market.Work closely with the executive leadership team and cross-functional partners to set company’s brand strategy, goals, and budgets.Leverage analytics to measure and report on campaign performance, adjusting strategies as needed to maximize results.What are we looking for? A minimum of 15 years of experience in brand and / or marketing leadership roles, preferably in the B2B SaaS space.Proven track record in creating and executing successful integrated, multi-channel marketing campaigns.Exceptional leadership skills with experience managing and inspiring a team.In-depth knowledge of various marketing platforms, channels, and best practices, including social, digital, and email marketing.Strong understanding of the B2B SaaS market and customer mindset.Exceptional communication and presentation skills.Strong budgeting, analytics, and decision-making abilities.Proven ability to influence cross-functional teams.What will make you stand out? Bachelor's degree in Marketing, Business, or related field. MBA is a plus.You have owned & managed annual budgets of $20M .What do we offer? We are a hybrid company. All team members at Auctane in Austin come into the office Tuesdays, Wednesdays and Thursdays.Take the reins of your time off with our Flex Time Off policy – because work-life balance should always be in your hands!We offer 12 paid holidays for all of our US employees!401k employer matching program – because your future deserves a friendly boost!We conduct annual merit reviews to recognize and reward your hard work and achievements.Company events, we work hard, play hard! We do our best every day, even at our regular team-building events.Attractive office space in the heart of central Austin, Texas (free drinks, snacks…).Indulge in weekly catered lunches at our office – a delicious perk to fuel your work.Health and Wellness : The well-being of our team is super important to us. Choose from different options that include medical, dental, and vision plans.Fitness center in the office with Tonal Mirrors, Pelotons, free weights, etc.Employee Assistance Program. We offer up to 8 free mental health sessions.We offer gym discounts to help you stay fit and healthy!We offer education reimbursement to all employees, ensuring that you can pursue your educational goals while excelling in your career with us. Invest in your future and let us support your growth every step of the way.Employee Referral Program! We reward employees helping us find top talent!An inclusive, casual and upbeat work environment. The personality and opinions of each of our team members are important and valid; we aim to offer all employees a safe environment where they can be themselves and thrive.Additional Position Duties : Sit for prolonged periods of time.Utilize wrist and hands for a prolonged period of time.Stand for short periods.Speaking and conversing with others.Lift up to 25lbs without assistance up to chest height.Equal Opportunity Employer / Veterans / Disabled#J-18808-Ljbffr

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