Demo

Director of Marketing North America

TCC Global
Philadelphia, PA Full Time
POSTED ON 3/2/2025
AVAILABLE BEFORE 5/25/2025

Job title : Senior Marketing Manager / Head of Marketing North America

Salary : Competitive Annual Bonus

Location : 603 Mattison Avenue, Asbury Park, NJ 07712

Duration : Permanent

Working model : Hybrid

Primary Purpose & Scope :

At TCC Global, we create innovative loyalty marketing solutions that drive customer engagement and enhance brand loyalty for some of the world’s leading retailers. We are passionate about our work and dedicated to delivering outstanding results.

We are seeking a dynamic Senior Marketing Manager who is enthusiastic about advancing their career to the next level. The Head of Marketing for North America will play a pivotal role in spearheading transformational growth and enhancing brand awareness for TCC's loyalty marketing solutions across the U.S. and Canada. This position offers the opportunity to make a significant impact within our organization and drive innovative marketing strategies in a rapidly evolving marketplace.

This role will focus on three key areas :

B2B Marketing Strategy & Execution : Develop and implement integrated inbound and outbound strategies to generate leads and elevate TCC's profile among top grocery retailers.

Pitch Development & Sales Enablement :  Collaborate closely with Sales and commercial teams to create and deliver compelling pitches and proposals that align with the evolving U.S. grocery landscape.

Omnichannel Loyalty Campaign Implementation :  In direct contact with retailer clients, manage campaign implementation across the retailer's store estate, creating exciting Instore events, supported by activation across all other relevant channels (digital, mobile, social etc.).

Role and Responsibilities :

The role, as part of the Marketing function, is focused on supporting the priorities set out by the Commercial Director North America and the Global CMO.

B2B Marketing

Support the Commercial Director and Senior sales leaders with planning around brand positioning, identifying target audiences, and developing marketing plans with specific objectives across different channels and segments

Executing on the TCC comms through the creation and distribution of marketing content across various channels, including digital, social media, email, and events. This includes outbound, Inbound and ABM tactics to test, and evolve lead-nurturing activity

Event management : Planning, venue finding, project management, agency management and execution of major external events, including trade shows

Pitch Development and Sales Enablement

Working closely with Sales to develop winning pitches including, being part of the client-facing pitch team. This will involve collaborating with the Solutions team, designers, Insight and taking ownership of Copywriting and presentation creation

Conceptualize Omnichannel loyalty solutions and campaigns that connect directly with the retailer's objectives

Collaborating with the Insight team to commission research projects, analyse current customer insights, consumer trends, market analysis and marketing best practices, to build successful pitches

Omnichannel Loyalty Campaign Implementation

Working with internal and external design teams to develop creative briefs and guide creative direction to meet objectives for all campaign communications, including print, digital, and video assets

Liaise with printers to achieve quality, cost and service levels that align to TCC best practice and client expectations

Develop close and collaborative working relationships with Marketing counterparts at retailer client organisations. Advocate for excellent campaign activation

B2B Marketing Expertise : Proven track record developing and executing inbound and outbound marketing strategies in a B2B environment

Digital Marketing Proficiency : Strong ability to leverage CRM platforms (Salesforce preferred) and digital channels to generate leads and measure marketing ROI

Retail / Shopper / Consumer Brand Experience : Understanding of consumer behavior and marketing strategies within retail, shopper, or consumer products

Pitch Development & Presentation Skills : Experience in creating compelling pitches, proposals, and sales-enablement materials; excellent verbal and written communication

Client-Facing Aptitude : Comfortable presenting to senior executives; strong relationship-building skills

Nice-to-have experience :

Grocery Industry Exposure : Familiarity with grocery retailers or related shopper marketing segments

Event Management : Ability to plan and execute trade shows, client summits, or industry events to drive lead gen and brand visibility

Agency Background : Experience working in a fast-paced, project-driven agency environment; adaptability to changing demands

Additional attributes :

Leadership & Collaboration : Experience managing or mentoring small teams, and successfully collaborating with global counterparts

Strategic & Creative Thinking : Adept at identifying market opportunities, leading innovative strategies, and leveraging insights to deliver impact

Flexibility & Resilience : Willingness to accommodate occasional overtime, travel (c.2 times per month within the U.S., once per year internationally), and to thrive under pressure

The candidate for this position should have at least 10 years of Marketing experience and ideally a degree in a marketing related field

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