What are the responsibilities and job description for the Sr. Digital Marketing Manager position at TCL Electronics Products?

We are looking for a strategic Sr. Digital Marketing Manager to join our team and drive the growth of the TCL business with large retailers and major e-commerce customers. This role will support product launches, manage ongoing digital merchandising, and real-time optimizations as part of a full-funnel customer journey through TCL and customer-facing retail partner channels. The Sr. Digital Marketing Manager is critical in managing cross-functional priorities across TCL to accelerate growth and impact aligned with our ambitious sales goals. We are looking for someone passionate about creative problem-solving, who builds solutions quickly, and who is ready to make an impact in the category.

Responsibilities :

Responsible for strategizing, implementing, and optimizing consumer-first Digital / Channel marketing programs across the digital landscape to increase business impact.
Develop and maintain strong working relationships with the internal team and external retailers, collaborating with stakeholders to identify new opportunities, develop strategies, and design programs measured against goals and objectives.
Set up and manage the strategy and execution of category marketing campaigns, including digital merchandising, creative production, QA, media planning, deployment, testing, and reporting.
Develop and analyze channel performance metrics to drive marketing decisions and optimize activation strategy.
Leverage test-and-learn approach to evaluate campaign performance, optimize program effectiveness, and drive marketing creative and messaging efficacies.
Manages reporting dashboards, synthesizes performance insights, and proactively communicates campaign success and business results to leadership and stakeholders in a clear, timely, and consistent manner.
Remain current and informed on industry trends, new offerings, and interactive technologies to drive the business forward.
Champions positive working relationships with cross-functional stakeholders and with third-party vendors and service providers.

Qualification / Requirements :

5 years of experience in the digital space, supporting or leading marketing initiatives or channel programs (web management, e-commerce, email marketing, SEM / SEO, and social media).

Working knowledge of digital marketing technology and infrastructure, demonstrated experience supporting cross-functional teams to ensure timelines are met, and goals are achieved.

Proven communication and interpersonal skills to inform, influence, negotiate, mediate, and guide work through a large, cross-functional organization.

Demonstrated strategic, critical thinking, and organizational skills to distill complex problems into clear solutions, identify dependencies, and drive results.

Experience managing operational best practices, lean processes, and tools in a growing organization.

Experience with retailers and content syndication partners is a plus, including but not limited to Vendor Central, Amazon Marketing Services (AMS), PDM, Item 360, Sellpoints, Syndigo, etc.

Project management skills required, including proven ability to work with cross-functional project teams, resulting in successful new launches and robust content.

Excellent verbal and written communicator.

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