What are the responsibilities and job description for the VP, Marketing Automation Lead position at TD Bank?
VP, Marketing Automation Lead
Responsible for completing SFMC configuration and implementation for campaigns. Leads and executes the SFMC strategy requirements as assigned and monitors active campaigns post-development.
Key Responsibilities:
- Provides people management leadership by hiring the best talent, setting goals, developing staff, managing employee performance and compensation decisions, promoting teamwork and handling any/all disciplinary actions, as required.
- Works with scrum master to validate Campaign Delivery Team sprint capacity planning.
- Reviews and delegates campaign requirement tasks to SFMC Campaign Delivery Specialist II roles.
Requirements:
- Undergraduate degree and/or equivalent relevant experience.
- 5 years of Salesforce experience or similar marketing automation experience.
Preferred Skills:
- SFMC Administrator Certification.
- SFMC Email Specialist Certification.
Work Environment:
TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores.
