Optimization Engineer

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 20,000 healthcare professionals and team members at more than 1,300 health and wellness offices across 48 states in four distinct categories: dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and AZPetVet. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale. We are seeking an Optimization Engineer with expertise in setting up and managing experiments on platforms like VWO and Optimizely. The ideal candidate will have a strong understanding of experiment design, statistical analysis, and research methods. You will be responsible for optimizing user experiences through data-driven decisions and helping teams improve their product and web performance based on insights gained from rigorous testing.

Key Responsibilities:

• Design, implement, and manage A/B and multivariate tests using platforms such as VWO, Optimizely, or similar.
• Collect and analyze data from experiments, providing actionable insights based on statistical significance and relevant KPIs.
• Collaborate with UX, product, and engineering teams to develop hypotheses based on user behavior and product goals.
• Ensure experiments are grounded in sound statistical practices, including understanding sample sizes, p-values, and confidence intervals.
• Maintain thorough documentation of test hypotheses, methods, and results, including post-test reporting.
• Apply research methodologies and best practices to ensure the reliability and validity of results.
• Work closely with product managers, marketers, engineers, and other stakeholders to align testing goals with business objectives.
• Recommend strategies for continuous optimization based on test results and user feedback.
• Stay updated with the latest features and updates of testing platforms like VWO, Optimizely, and others, optimizing the use of these tools for maximum efficiency.
• Use light coding skills in JavaScript and CSS to implement custom test variations or make minor adjustments to experiments.

Qualifications:

• Bachelor's degree in Statistics, Mathematics, Psychology, Marketing, or a related field (or equivalent experience).
• Proven experience with A/B and multivariate testing platforms like VWO, Optimizely, or similar.
• Basic understanding of statistical concepts and research methodologies (e.g., significance testing, regression analysis).
• Strong analytical and problem-solving skills.
• Experience working with cross-functional teams, including UX/UI designers, product managers, and engineers.
• Knowledge of web analytics tools (Google Analytics, Adobe Analytics) is a plus.
• Experience operating under the restrictions related to PHI and PII data.
• Ability to communicate complex data insights in a clear and actionable manner.
• Attention to detail and a passion for data-driven decision-making.

Preferred Qualifications:

• Experience in UX optimization or conversion rate optimization (CRO).
• Familiarity with HTML, CSS, and JavaScript.
• Understanding of customer journey mapping and user behavior analysis