What are the responsibilities and job description for the Team Velocity is hiring: Senior Digital Advertising Specialist in Herndon position at Team Velocity?
Job Description
Job Description
As a Senior Digital Advertising Specialist , you will be responsible for troubleshooting and optimizing a portfolio of paid media accounts across various channels. Your expertise will be crucial in diagnosing performance issues, implementing corrective actions, and ensuring the efficiency of our clients' campaigns.
This is a full-time, remote, salaried position headquartered in Herndon, VA. Candidate must reside in the Continental U.S., eastern and central time zones preferred.
Key Responsibilities :
- Manage and troubleshoot a portfolio of paid media accounts across various platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.)
- Diagnose and resolve performance issues in campaigns, identifying root causes and implementing effective solutions
- Conduct thorough keyword research and competitive analysis to inform campaign strategies and address performance gaps
- Continuously monitor and analyze campaign performance across the portfolio, providing actionable insights and recommendations
- Implement strategies to improve key performance indicators (KPIs) such as CTR, CPC, CPA, and ROI for each account
- Manage and allocate budgets effectively across the portfolio, ensuring maximum efficiency and impact for each account
- Stay up-to-date with the latest trends, tools, and best practices in paid media and digital marketing
- Create and present detailed reports on campaign performance to stakeholders and clients, highlighting troubleshooting efforts and outcomes
- Mentor and provide guidance to junior team members, focusing on best practices for account optimization and troubleshooting
Qualifications :
Preferred Skills :
Compensation
Competitive compensation will be commensurate with experience. Participation in company benefit offerings include medical, dental, vision, 401(k) / matching, paid vacation, wellness, and more. This is a full-time, salaried, remote position. Employee must be located within the Continental U.S., Eastern or Central time zone highly preferred , but all are welcome to apply.
Next Steps
If you are interested in this position and believe your experience is a perfect fit, please COMPLETE the online application. Please be sure to include a current resume along with your contact information. Incomplete submissions will not be considered. No phone calls please.
ABOUT TEAM VELOCITY
Team Velocity is a full-service marketing agency serving the automotive industry, providing fully integrated marketing solutions to OEMs and dealerships nationwide. We are revolutionizing the automotive industry with cutting-edge technology to help dealers sell and service more cars. Made by dealers for dealers, Team Velocity’s proprietary technology platform Apollo® analyzes consumer behavior to predict who will buy, what they will buy, and when they are ready to service. Apollo automates the entire communication process by delivering hyper-personalized campaigns across every touchpoint, maximizing ROI, and lifetime revenue.
Our vision is to serve our clients with a single technology platform that empowers them to execute intelligent marketing across every online and offline channel. We aim to deliver a frictionless consumer experience, from the initial engagement to a final transaction.
Our team members are hard-working and driven to achieve success for our clients and our unique culture promotes creativity, camaraderie, and success.
