What are the responsibilities and job description for the Digital Marketing Specialist position at Technext Limited?
Digital Marketing Specialist
We are seeking a skilled Digital Marketing Specialist to join our team at Technext. Our company is dedicated to empowering businesses through exceptional digital products and services.
Our expertise spans web and mobile app development, AI integrations, and comprehensive digital solutions. We pride ourselves on delivering transformative brand experiences that drive growth and success.
The ideal candidate will have a strong grasp of current marketing tools and strategies, as well as the ability to lead integrated digital marketing campaigns from concept to execution.
Key Responsibilities:
- Plan and execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.
- Design, build, and maintain our social media presence across all digital channels.
- Measure and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Identify trends and insights and optimize spend and performance based on the insights.
- Collaborate with internal teams to create landing pages and optimize user experience.
Requirements:
- Proven experience as a Digital Marketing Specialist or similar role.
- Experience with B2B digital marketing strategies and tactics.
- Strong understanding of SEO, PPC, social media marketing, email marketing, and content marketing.
- Proficiency in web analytics tools (e.g., Google Analytics) and marketing software (e.g., HubSpot).
- Excellent analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
What We Offer:
- Work on diverse projects that challenge and enhance your skills.
- Enjoy a flexible and collaborative remote working environment.