What are the responsibilities and job description for the Senior Content Strategist, Life Sciences & Technology position at TechTarget?
Senior Content Strategist, Life Sciences & Technology Full-timeDo you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.About Informa TechTargetInforma TechTarget (Nasdaq : TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with : Trusted information that shapes the industry and informs investmentIntelligence and advice that guides and influences strategyAdvertising that grows reputation and establishes thought leadershipCustom content that engages and prompts actionIntent and demand generation that more precisely targets and convertsOur organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn.As a Sr. Content Strategist (Technology), you are responsible for developing content strategy and overseeing content execution for Industry Dive’s content marketing line of business – studioID.You are responsible for managing and advancing our clients’ content marketing programs and projects, primarily (but not exclusively) in areas related to cybersecurity, the CIO role, and related subjects.In addition to your extensive experience in content marketing, you should also be a creative and strategic thinker and have a keen eye for process. The services you will be overseeing range from written editorial work to strategy deliverables to webinars – and beyond! You will serve as the primary success owner for assigned customers, but will collaborate closely with the content director and program manager to oversee and ultimately advance client partnerships through great content and advisory services. This role can be remote or report to our Washington, D.C., or New York City offices.Who You AreA subject matter expert in content.Someone who loves the challenge of a fast-paced startup environment and understands the importance of not allowing perfection to be the enemy of good.Creative, you think outside the box, and get excited to tackle complex problemsDriven and motivated by targets and resultsBoth adaptable and persistent in overcoming barriersSomeone who conducts business in an honest and truthful mannerA multitasker who can prioritize effectively while working on deadline in a fast-moving environmentA team player with a sense of humorWhat You'll DoOwn the successful delivery of content servicesAct as the designated point of contact for clients, responding to and managing client requestsGain a deep understanding of who our clients are and their overall marketing goalsOrchestrate projects such as playbooks, promoted stories, webinars, surveys from inception to completion; serve as main strategic and project management leadPitch original content topics and manage editorial calendarsOversee the editorial process within Welcome content marketing platformCollaborate closely with your fellow strategists, the program management team and content director to manage client expectations and resolve escalated client issuesManage freelance writers and editorsTrack client budgets and assess risk and opportunitiesLead marketing strategy workshops and quarterly business reviews; develop customer roadmaps; promote expansion of servicesDeliver operational metrics and overall business results to assigned clientsMinimum Qualifications : 3-5 years of experience in a content marketing agency or teamGreat communication skills over Zoom, in person, and via email; comfort within a very client-facing roleComprehensive knowledge and passion for all things editorial; experience ideating and editing written contentExperience producing content that covers technology subjects such as IT services, cybersecurity, artificial intelligence, machine learning, “big data,” and networking.Experience producing other content formats such as podcasts, virtual events, webinars, video and moreDemonstrated ability to interpret client and first-party analytics, along with situational SEO best practices, and incorporate those data points into content and campaign suggestionsDemonstrated ability to uncover new revenue opportunities and identify risksDemonstrated ability to manage multiple projects, multitask, and work within tight deadlinesComprehensive understanding of all the principles of content marketingWork well on a team but also be able to take initiative on independent projectsProven track record managing clients, along with their account retention and growthExperience with strategic thinking and complex decision makingWe work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.comOur benefits include : The pay range for this position is $48,450.00 - $57,000.00 depending on experience.Freedom & flexibility : colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patternsGreat community : a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networksBroader impact : take up to four days per year to volunteer, with charity match funding available tooCareer opportunity : the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job movesTime out : Open Vacation PolicyCompetitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discountStrong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and moreRecognition for great work, with global awards and kudos programsAs an international company, the chance to collaborate with teams around the worldWe’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law.#J-18808-Ljbffr
Salary : $48,450 - $57,000
