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Harley-Davidson Sales Manager

Ted Britt Ford Automotive Group
Dumfries, VA Full Time
POSTED ON 1/26/2025
AVAILABLE BEFORE 2/24/2025

We Offer:

  • Competitive Pay
  • Ongoing professional training
  • Excellent benefits package including
  • Medical
  • Dental
  • Vision
  • Life, Long Term Disability, Critical Illness, Accident Insurance
  • Legal Shield
  • 401(k) and profit-sharing plan with employer match
  • Paid Holiday, Sick and Vacation Time

Major Duties and Responsibilities

1) Sales Department Operations

  • Oversee and manage all operations of new and pre-owned vehicles.
  • Ensure sales department contributes acceptable levels of gross and net profit.
  • Ensure sales personnel are well trained, motivated, and available when needed.
  • Determine sales quotas for sales personnel in accordance to their skill levels.
  • Oversee sales, trade-ins, and delivery of all new and used vehicles.
  • Maintain a sales history and/or vehicle history logbook.
  • Establish realistic forecasts.
  • Initiate and maintain an inventory control system along with net profit objectives which eliminate the possibility of lower than anticipated profits.
  • Become familiar and efficient with all phases of the computer system required for sales management.
  • Maintain a balanced new unit inventory in proportion to sales.
  • Establish procedures to ensure timely and proper completion of all paperwork.
  • Maintain showroom with a variety of vehicles set-up with different accessories and paint schemes, displayed in a well-lit environment which draws customers.
  • Maintain clean efficient facilities.

2) Customer Service

  • Provide prompt, dependable, high quality, vehicle sales to customers by using current pro-active feature benefit sales techniques.
  • Greet customers immediately, in a courteous and friendly manner.
  • Handle telephone transactions quickly, and courteously.
  • Ensure customers are properly qualified for needs, wants, and ability to buy.
  • Institute a feature / benefit selling methodology so that all customers receive consistent treatment when doing business.
  • Ensure cross sales of P&A, financing, general merchandise, warranties, HOG Dues, insurance products and services.
  • Develop and ensure use of a common and consistent quotation methodology for vehicle sales, trade-ins and purchases.
  • Establish and ensure road test, pre-delivery inspection, and vehicle delivery policies and procedures are followed.
  • Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to Make Things Right.

3) Management

  • Maintain sales follow up programs.
  • Maintain budgeted revenue and expense objectives.
  • Develop promotional campaigns in conjunction with the parts and service departments.
  • Maintain efficiency reports on sales representatives.
  • Provide reports to General Manager and Dealer Principal, as requested.
  • Develop monthly and annual objectives for the department in collaboration with General Manager and Dealer Principal
  • Attend training sessions to keep current with sales department issues.

Supervisory Responsibilities

  • Establish departmental work schedule, balancing the workload of all employees.
  • Train Sales Representatives to use consistent and current sales methodologies.
  • Set policies and procedures for sales department.
  • Manage employee performance (evaluate and council) and conduct performance reviews in a timely manner.
  • Assist with recruiting, interviewing, hiring, and terminating employees.
  • Maintain records of all employee performance reviews, disciplinary actions, job promotions, pay adjustments and letters of recommendation within HRIS management platform.
  • Provide training for all sales employees (seminars; workshops; sales schools, etc.).


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Job openings at Ted Britt Ford Automotive Group

Ted Britt Ford Automotive Group
Hired Organization Address Dumfries, VA Full Time
Introduction Join our dynamic team as a Retail Sales Associate, where you will play a vital role in creating exceptional...

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