Digital Marketing Manager

Digital Marketing Manager - this is a highly visible position offering a ton of autonomy to drive this organization forward. It's an amazing opportunity for this person to grow the company and build an in-house marketing team. We need someone who has a generalized skill set within digital marketing i.e. need to know what SEO is, how a CMS works (the company wants to go with HubSpot), Google Analytics, YouTube, and of course help develop the overall marketing strategy.
Job Responsibilities:

• Develops deep knowledge of our business, products, and target customers, as well as the insurance industry and our competitors to build a holistic marketing plan that achieves growth and profitability goals.
• Evaluates the overall health of the marketing funnel and identifies new marketing opportunities to improve funnel health and drive down customer acquisition cost.
• Provides strategic recommendations for all marketing campaigns across all platforms and channels, manages their development, implementation, maintenance, and reports results.
• Networks and collaborates with internal resources to effectively leverage their capacities.
• Establishes archiving process for all marketing collateral including legal & compliance review documentation.
• Stays current on the evolving marketing ecosystem and identifies new initiatives to test.
• Develops and maintains regular, recurring reports and performance presentations to share with management and stakeholders.

Act as the day-to-day lead for all marketing functions, including:

• Analytics and reporting: utilizes existing and potential data sources to perform analytics and develops reports that deliver data-driven, actionable insights.
• Website: uses content management system and works with developers and designers to make regular improvements that increase conversion rates.
• SEM, display, and retargeting: manages spend, performance and optimization of campaigns, facilitates creative/ad format testing, message frequency and sequencing, campaign planning, and overarching optimization strategy.
• SEO: oversees strategic planning and tactical efforts that increase organic conversions in a cost-effective manner.
• Email marketing: develops campaigns, from planning through analysis, including development of tests/creative, list management, QA, response tracking and performance analysis.
• Creative: Ensures brand, messaging, and designs speak effectively to our target audience and capture the unique essence of our value proposition.
• Direct mail: creates campaigns using customer segments to drive acquisition while managing costs to target.
• Social: drives engagement that leads to conversions in existing social channels and identifies opportunities to expand into additional social channels.

Qualifications:

• Bachelor's degree (or equivalent).
• At least 5 years of marketing experience (preferably business-to-small-business or business-to-consumer) including at least 3 years of online and email marketing experience.
• Track record of managing a marketing strategy (all aspects of marketing, not just one piece of it) and executing on it
• Experience handling large volumes of data and compiling results analyses.
• Demonstrated analytical/presentation skills.
• Exceptional at managing project timelines, meeting deadlines, and maintaining communication on important initiatives and duties with management and stakeholders.
• Proficient in Word, Excel, PPT

Pay and Benefits
The pay range for this position is $7.25 - $7.26/hr.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:
Medical, dental & vision
Critical Illness, Accident, and Hospital
401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available
Life Insurance (Voluntary Life & AD&D for the employee and dependents)
Short and long-term disability
Health Spending Account (HSA)
Transportation benefits
Employee Assistance Program
Time Off/Leave (PTO, Vacation or Sick Leave)
Workplace Type
This is a hybrid position in Omaha,NE.
Application Deadline
This position is anticipated to close on Feb 11, 2025.

About TEKsystems:

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.