What are the responsibilities and job description for the Digital Marketing Operations Manager position at TEKsystems c/o Allegis Group?
Job Details
Description
Position Summary: The Omnichannel Strategist acts as member of the Worldwide Commercialization Excellence WCX for brand teams pulling in cross-functional resources as needed to ensure successful delivery of omnichannel strategy and campaigns. This role is deployed to brand teams with a focus on HCP to lead digital and media channel planning in collaboration with our business partners and leads cross-functional teams business matrix agency partners to execute and optimize campaigns tactics and programs to meet and exceed business strategy and objectives. Purpose/Objective: - Pull through omnichannel brand campaigns programs media planning campaigns and tactics - driving operational effectiveness business impact and achievement of objectives. - Partner with business and other WCX functions e.g. Content Delivery and Customer Engagement Platform Team on development of channel-agnostic engagement strategy followed by more specific digital channel strategy to meet business and customer needs. - Deliver omnichannel insights and recommendations for ongoing optimization of business plans. - Leverage Digital Capabilities and Customer Engagement Excellence principles standards and best practices to drive results for the business. Examples include Omnichannel and advanced analytics content modularization CRM websites Interactive visual aids IVAs email social media Remote Engagement and Search Engine Marketing. Other examples to be identified based on business/customer needs and prioritized according to the identified customer experience journeys. - Identify and run experiments with capabilities team to pilot/scale future digital marketing capabilities. - Act as a coach to brand teams to ensure adoption of new ways of working with specific focus on omnichannel strategy Key Responsibilities: - Leads brand omnichannel planning and content strategies across multiple internal business partners including medical commercial access and engaging with multiple customers as prioritized by the brand lead. - Contributes to continuous improvement of engagement channel content and analytic planning frameworks and tactical templates to use across cross functional brand teams. - Leads and coordinates regular insights and metrics discussions with business partners in partnership with the BIA team to ensure frequent optimization of the engagement content and channel plans. - Leads cross-functional matrix teams to enable seamless execution of business strategy and lead execution of digital campaigns/tactics - Collaborates with BIA to ensure KPI identification measurement plans and optimization of omnichannel campaigns and customer journeys - Coordinates with Customer Engagement Platforms IT Digital Production Content Delivery and rest of WCX teams on the following activities: - Prioritization of campaigns and tactics - Definition of campaign/tactic success e.g. development of metrics plan - Evaluation and optimization of tactics - Driving tactical plan to accomplish KPI and business objectives - Provides omnichannel subject matter expertise into the ongoing evolution of customer engagement model by working with business leads on critical business priorities - Maintains view of the competitive landscape and has a broad perspective across BMS and pharma industry to identify and drive best practice around omnichannel expertise - Drives innovation culture and coordinates with business and capability leads to develop innovative digital tactics and apply metrics analytics and insights - Identifies long-term process needs of the business partners focused on omnichannel capabilities developing and executing a plan to address business requirements - Identify opportunities for synergies and collaboration within and across markets within a therapeutic area - Lead on the relationship with digital agencies/vendors to define project scope costs timelines and deliverables - Partner with content stewards Production Content Delivery to provide early insight into cross-market material creation to drive content/asset re-use. - Deliver campaign briefs and other necessary requirements documentation to support the development of programs Monitor manage and provide regular updates on campaign/project financials - Partner closely with Production and Content Delivery to provide direction support to project teams and implement changes when needed to achieve project objectives - Monitor project status and budget and provide regular reporting on progress challenges and solutions - Collaborate with other Omnichannel Strategy teams to enable consistency and best practice sharing across the enterprise - Identify business process and capability improvement opportunities aligned to the needs of the business/customers - Flex coverage across Omnichannel Strategy teams on as-needed basis Disclaimer: The responsibilities listed above are only a summary and other responsibilities will be requirements as assigned Required Qualifications Experience: - 4-year bachelors degree required MBA preferred - 5 years' experience in Digital /Omnichannel Marketing leadership including marketing/customer engagement strategy brand/business planning analytics multi-channel digital and non-digital marketing operations and campaign/tactic execution/management Key competencies: Omnichannel experience required - Strategic Thinking and Articulation - Record of accomplishment of developing and executing omnichannel strategies and tactics across personal non-personal promotional channels - Considerable experience in omnichannel marketing in industries with high digital usage - Experience working with external creative and media agencies - Insight and Analytical fluency - Financial and Business acumen - Knowledge of industry trends and benchmarks for content and channel performance across different customer types - Data-driven customer experience - Understands media planning buying and pull through - Leverages creative and analytical approaches to identify and activate paid earned and owned channels Customer-backed performance management: - Adopts a customer-focused mindset in building strategy and tactics understands unique customer preferences for omnichannel deployment - Maintains a robust set of metrics / KPIs in partnership with BIA to track omnichannel campaign performance by customer segment with feedback loop to inform on-going omnichannel strategies - Drives trade-off decisions anchored in data - Partners with BIA to understand omnichannel preferences for different customer segments - Demonstrates ability to deliver on customer needs and optimize customer experience Content production and deployment management: - Experience operating in agile teams ability to coach teams on agile ways of working for content creation - Facilitates content delivery process for brand teams enabling agile ways of working - Knowledge and experience with MLR processes for content production - Knowledge of requirements for omnichannel pull through adopts new tech / ways of working to enable content deployment faster e.g. modular content - Experience using modular content creation e.g. tagging taxonomy Leadership and cross-functional collaboration: - Demonstrates ability to lead and influence a cross-functional team - Has a record of accomplishment of fostering a collaborative environment and creating a strong rapport - Embraces changes and upskills teams.
Skills
omnichannel strategist, analytical fluency
Top Skills Details
omnichannel strategist,analytical fluency
Additional Skills & Qualifications
4 yr bachelor's degree required, prefers a MBA 5 yrs of digital/omnichannel marketing leadership Someone who has done bus planning, analytics, multi-channel, marketing operations and campaign
Experience Level
Entry Level
Pay and Benefits
The pay range for this position is $68.00 - $75.00/hr.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:
Medical, dental & vision
Critical Illness, Accident, and Hospital
401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available
Life Insurance (Voluntary Life & AD&D for the employee and dependents)
Short and long-term disability
Health Spending Account (HSA)
Transportation benefits
Employee Assistance Program
Time Off/Leave (PTO, Vacation or Sick Leave)
Workplace Type
This is a hybrid position in Princeton,NJ.
Application Deadline
This position is anticipated to close on Mar 28, 2025.
About TEKsystems:
We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
Position Summary: The Omnichannel Strategist acts as member of the Worldwide Commercialization Excellence WCX for brand teams pulling in cross-functional resources as needed to ensure successful delivery of omnichannel strategy and campaigns. This role is deployed to brand teams with a focus on HCP to lead digital and media channel planning in collaboration with our business partners and leads cross-functional teams business matrix agency partners to execute and optimize campaigns tactics and programs to meet and exceed business strategy and objectives. Purpose/Objective: - Pull through omnichannel brand campaigns programs media planning campaigns and tactics - driving operational effectiveness business impact and achievement of objectives. - Partner with business and other WCX functions e.g. Content Delivery and Customer Engagement Platform Team on development of channel-agnostic engagement strategy followed by more specific digital channel strategy to meet business and customer needs. - Deliver omnichannel insights and recommendations for ongoing optimization of business plans. - Leverage Digital Capabilities and Customer Engagement Excellence principles standards and best practices to drive results for the business. Examples include Omnichannel and advanced analytics content modularization CRM websites Interactive visual aids IVAs email social media Remote Engagement and Search Engine Marketing. Other examples to be identified based on business/customer needs and prioritized according to the identified customer experience journeys. - Identify and run experiments with capabilities team to pilot/scale future digital marketing capabilities. - Act as a coach to brand teams to ensure adoption of new ways of working with specific focus on omnichannel strategy Key Responsibilities: - Leads brand omnichannel planning and content strategies across multiple internal business partners including medical commercial access and engaging with multiple customers as prioritized by the brand lead. - Contributes to continuous improvement of engagement channel content and analytic planning frameworks and tactical templates to use across cross functional brand teams. - Leads and coordinates regular insights and metrics discussions with business partners in partnership with the BIA team to ensure frequent optimization of the engagement content and channel plans. - Leads cross-functional matrix teams to enable seamless execution of business strategy and lead execution of digital campaigns/tactics - Collaborates with BIA to ensure KPI identification measurement plans and optimization of omnichannel campaigns and customer journeys - Coordinates with Customer Engagement Platforms IT Digital Production Content Delivery and rest of WCX teams on the following activities: - Prioritization of campaigns and tactics - Definition of campaign/tactic success e.g. development of metrics plan - Evaluation and optimization of tactics - Driving tactical plan to accomplish KPI and business objectives - Provides omnichannel subject matter expertise into the ongoing evolution of customer engagement model by working with business leads on critical business priorities - Maintains view of the competitive landscape and has a broad perspective across BMS and pharma industry to identify and drive best practice around omnichannel expertise - Drives innovation culture and coordinates with business and capability leads to develop innovative digital tactics and apply metrics analytics and insights - Identifies long-term process needs of the business partners focused on omnichannel capabilities developing and executing a plan to address business requirements - Identify opportunities for synergies and collaboration within and across markets within a therapeutic area - Lead on the relationship with digital agencies/vendors to define project scope costs timelines and deliverables - Partner with content stewards Production Content Delivery to provide early insight into cross-market material creation to drive content/asset re-use. - Deliver campaign briefs and other necessary requirements documentation to support the development of programs Monitor manage and provide regular updates on campaign/project financials - Partner closely with Production and Content Delivery to provide direction support to project teams and implement changes when needed to achieve project objectives - Monitor project status and budget and provide regular reporting on progress challenges and solutions - Collaborate with other Omnichannel Strategy teams to enable consistency and best practice sharing across the enterprise - Identify business process and capability improvement opportunities aligned to the needs of the business/customers - Flex coverage across Omnichannel Strategy teams on as-needed basis Disclaimer: The responsibilities listed above are only a summary and other responsibilities will be requirements as assigned Required Qualifications Experience: - 4-year bachelors degree required MBA preferred - 5 years' experience in Digital /Omnichannel Marketing leadership including marketing/customer engagement strategy brand/business planning analytics multi-channel digital and non-digital marketing operations and campaign/tactic execution/management Key competencies: Omnichannel experience required - Strategic Thinking and Articulation - Record of accomplishment of developing and executing omnichannel strategies and tactics across personal non-personal promotional channels - Considerable experience in omnichannel marketing in industries with high digital usage - Experience working with external creative and media agencies - Insight and Analytical fluency - Financial and Business acumen - Knowledge of industry trends and benchmarks for content and channel performance across different customer types - Data-driven customer experience - Understands media planning buying and pull through - Leverages creative and analytical approaches to identify and activate paid earned and owned channels Customer-backed performance management: - Adopts a customer-focused mindset in building strategy and tactics understands unique customer preferences for omnichannel deployment - Maintains a robust set of metrics / KPIs in partnership with BIA to track omnichannel campaign performance by customer segment with feedback loop to inform on-going omnichannel strategies - Drives trade-off decisions anchored in data - Partners with BIA to understand omnichannel preferences for different customer segments - Demonstrates ability to deliver on customer needs and optimize customer experience Content production and deployment management: - Experience operating in agile teams ability to coach teams on agile ways of working for content creation - Facilitates content delivery process for brand teams enabling agile ways of working - Knowledge and experience with MLR processes for content production - Knowledge of requirements for omnichannel pull through adopts new tech / ways of working to enable content deployment faster e.g. modular content - Experience using modular content creation e.g. tagging taxonomy Leadership and cross-functional collaboration: - Demonstrates ability to lead and influence a cross-functional team - Has a record of accomplishment of fostering a collaborative environment and creating a strong rapport - Embraces changes and upskills teams.
Skills
omnichannel strategist, analytical fluency
Top Skills Details
omnichannel strategist,analytical fluency
Additional Skills & Qualifications
4 yr bachelor's degree required, prefers a MBA 5 yrs of digital/omnichannel marketing leadership Someone who has done bus planning, analytics, multi-channel, marketing operations and campaign
Experience Level
Entry Level
Pay and Benefits
The pay range for this position is $68.00 - $75.00/hr.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:
Medical, dental & vision
Critical Illness, Accident, and Hospital
401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available
Life Insurance (Voluntary Life & AD&D for the employee and dependents)
Short and long-term disability
Health Spending Account (HSA)
Transportation benefits
Employee Assistance Program
Time Off/Leave (PTO, Vacation or Sick Leave)
Workplace Type
This is a hybrid position in Princeton,NJ.
Application Deadline
This position is anticipated to close on Mar 28, 2025.
About TEKsystems:
We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
Salary : $68 - $75
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