Event Data Strategy And Reporting Manager

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Role: Event Data Strategy and Reporting Manager
Duration of Contract: 12 months
Location: Hybrid in Pleasanton, CA - 100% remote if more than 50 miles away for an ideal candidate
Description:
About The Team:
Our client's Experience Marketing organization delivers best-in-class, innovative, and compelling integrated event experiences that drive business impact by growing brand value, strengthening relationships, differentiating the product, and delivering business results.
The Event Strategy practice leads cross-functional teams to develop integrated measurable event plans and programs aligned with the client's business priorities and marketing objectives. Our responsibilities include event strategy and experience design, event performance management, event marketing communications, audience acquisition and demand generation, global field enablement and engagement, and integrated campaign alignment.
About the Role:
We are hiring an Event Data Strategy and Reporting Manager to help drive the success of the client's global corporate event portfolio. This role will focus on ensuring data quality and integrity across marketing technology stacks, leveraging event management platforms, and delivering actionable insights through effective data reporting and presentation.
The ideal candidate will bring strong experience in event management platforms, data accuracy, and reporting, along with a passion for optimizing processes and ensuring clean, reliable data flows between event CRM systems and internal tools. This role requires a detail-oriented professional with expertise in transforming complex data into insights presented in clear, consumable formats.
Key Responsibilities:

• Event Data Quality and Hygiene
  • Ensure data accuracy by cross-checking information across martech stacks, including event management platforms, CRM systems, and internal tools.
  • Manage account, contact, and lead data hygiene processes to ensure clean, consistent, and reliable data flow between systems.
  • Identify and resolve data discrepancies, collaborating with internal stakeholders to improve data quality and consistency.
• Integration Management
  • Support the integration and functionality of event platforms (e.g., Rainfocus, Stova, Goldcast) by working closely with our vendor partners and aligning requirements to the greater workstream.
  • Ensure seamless data transfer to internal CRM systems; familiarity with Salesforce, Tableau, and Marketo a plus.
  • Optimize the use of event technologies to capture and analyze attendee data, ensuring alignment with broader marketing goals.
• Reporting and Insights
  • Develop and deliver regular reports on event performance and support standardization across the event portfolio.
  • Translate data into meaningful insights and recommendations, tailoring presentations to stakeholders at various levels.
  • Exercise storytelling by providing reporting that is visually compelling and easy to digest.
• Collaboration and Strategy Alignment
  • Partner with multiple cross-functional teams such as Marketing Analytics, Business Intelligence, and Sales Systems teams to align data strategies with broader marketing and business objectives.
  • Support post-event reporting and analysis, ensuring performance reviews are backed by accurate and actionable data.
  • Collaborate with the greater experience marketing team to support larger strategic initiatives such as goal setting, KPI evaluation, and other strategic exercises.

Skills

• Data reporting
• Event management
• Reporting
• Data visualization
• Data visualization software
• Event technology
• Event data management
• Event strategy
• Data hygiene

Additional Skills & Qualifications
Basic Qualifications:

• 8 years of experience in events, with strong experience in event technology, data management, and reporting. Strategic experience is strongly preferred.
• Strong experience working with event management tools and CRM platforms.
• An understanding of supporting enterprise data hygiene processes and ensuring the integrity of lead, contact, and account data.
• Proficiency with data visualization and reporting tools like Tableau, with experience creating impactful presentations for stakeholders.

Other Qualifications:

• Strong attention to detail and a proactive approach to identifying and resolving data discrepancies.
• Strong communication and presentation skills, with the ability to translate complex data into clear, actionable insights.
• Experience collaborating with cross-functional teams and fostering strong partnerships.
• Passion for leveraging data to drive decision-making and improve event marketing ROI.

Pay and Benefits
The pay range for this position is $91.00 - $95.00/hr.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:
Medical, dental & vision
Critical Illness, Accident, and Hospital
401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available
Life Insurance (Voluntary Life & AD&D for the employee and dependents)
Short and long-term disability
Health Spending Account (HSA)
Transportation benefits
Employee Assistance Program
Time Off/Leave (PTO, Vacation or Sick Leave)
Workplace Type
This is a hybrid position in Pleasanton,CA.
Application Deadline
This position is anticipated to close on Apr 17, 2025.

About TEKsystems:

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.