What are the responsibilities and job description for the Email Marketing Specialist position at TEKsystems?
*Description*
The Marketing Automation Specialist plays a vital role in executing outbound CRM/Email communications that increase customer acquisition, retention, and lifetime value of our customers.
This role will partner with Marketing stakeholders to understand the goals of each communication and work from ideation through execution. You will be responsible for building and updating emails as well as partnering with team members to develop more complex communications that leverage complex data and dynamic content.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
*Lead and manage end-to-end campaign processes within various marketing automation platforms, including building, designing, testing and execution of campaigns
*Collaborate with other team members to create and improve essential email marketing initiatives such as segmentation, prospect scoring, customer lifecycle, prospect nurturing, etc.
*Take part in the creation of new email campaigns from start to finish including working with business owners, copy writers, visual designers, and data teams.
*Assists in the end-to-end email production process, including planning, testing, execution, and optimization.
*Continuously optimize email content quality to improve opens, clicks, conversion or other relevant KPI's.
*Run A/B tests and other growth experiments, reporting results and applying lessons learned.
*Measure, analyze and report on campaign performance and effectiveness using capabilities available for reporting, Google analytics and our business intelligence tools
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
*Additional Skills & Qualifications*
QUALIFICATIONS
*Bachelor's degree preferred but not required.
*Must have two years of related experience.
*Must have hands-on experience building and executing email campaigns using enterprise-grade email marketing tools.
*Experienced in list management and maintaining clean and current email database list.
*Has a working knowledge of HTML, email design principles and the ability to edit email templates as needed.
*Knowledge of and experience creating automated email marketing campaigns.
*Creative self-starter who works well in a team environment.
*Previous work with email marketing automation tools.
*Ability to handle multiple projects and details simultaneously.
*High attention to detail with strong collaboration skills
*Pay and Benefits*
The pay range for this position is $30.00 - $35.00
* Medical, dental & vision
* Critical Illness, Accident, and Hospital
* 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available
* Life Insurance (Voluntary Life & AD&D for the employee and dependents)
* Short and long-term disability
* Health Spending Account (HSA)
* Transportation benefits
* Employee Assistance Program
* Time Off/Leave (PTO, Vacation or Sick Leave)
*Workplace Type*
This is a hybrid position in Neenah,WI.
*Application Deadline*
This position will be accepting applications until Jan 2, 2025.
About TEKsystems:
We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
The Marketing Automation Specialist plays a vital role in executing outbound CRM/Email communications that increase customer acquisition, retention, and lifetime value of our customers.
This role will partner with Marketing stakeholders to understand the goals of each communication and work from ideation through execution. You will be responsible for building and updating emails as well as partnering with team members to develop more complex communications that leverage complex data and dynamic content.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
*Lead and manage end-to-end campaign processes within various marketing automation platforms, including building, designing, testing and execution of campaigns
*Collaborate with other team members to create and improve essential email marketing initiatives such as segmentation, prospect scoring, customer lifecycle, prospect nurturing, etc.
*Take part in the creation of new email campaigns from start to finish including working with business owners, copy writers, visual designers, and data teams.
*Assists in the end-to-end email production process, including planning, testing, execution, and optimization.
*Continuously optimize email content quality to improve opens, clicks, conversion or other relevant KPI's.
*Run A/B tests and other growth experiments, reporting results and applying lessons learned.
*Measure, analyze and report on campaign performance and effectiveness using capabilities available for reporting, Google analytics and our business intelligence tools
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
*Additional Skills & Qualifications*
QUALIFICATIONS
*Bachelor's degree preferred but not required.
*Must have two years of related experience.
*Must have hands-on experience building and executing email campaigns using enterprise-grade email marketing tools.
*Experienced in list management and maintaining clean and current email database list.
*Has a working knowledge of HTML, email design principles and the ability to edit email templates as needed.
*Knowledge of and experience creating automated email marketing campaigns.
*Creative self-starter who works well in a team environment.
*Previous work with email marketing automation tools.
*Ability to handle multiple projects and details simultaneously.
*High attention to detail with strong collaboration skills
*Pay and Benefits*
The pay range for this position is $30.00 - $35.00
* Medical, dental & vision
* Critical Illness, Accident, and Hospital
* 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available
* Life Insurance (Voluntary Life & AD&D for the employee and dependents)
* Short and long-term disability
* Health Spending Account (HSA)
* Transportation benefits
* Employee Assistance Program
* Time Off/Leave (PTO, Vacation or Sick Leave)
*Workplace Type*
This is a hybrid position in Neenah,WI.
*Application Deadline*
This position will be accepting applications until Jan 2, 2025.
About TEKsystems:
We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
Salary : $30 - $35
