What are the responsibilities and job description for the Global Social Media Specialist position at Tektronix?
Job Title: Global Social Media Specialist
Location: [Beaverton, OR or Remote]
About Tektronix
Tektronix is a global leader in test and measurement solutions, delivering precision instrumentation and systems to help our customers tackle complex technological challenges. With a commitment to innovation, quality, and performance, Tektronix serves industries ranging from electronics design to aerospace, automotive, and beyond. We are looking for a talented and data-driven Social Media Specialist to help elevate our brand presence across global channels.
Position Overview
As the Global Social Media Specialist at Tektronix, you will play a critical role in managing and expanding our social media presence across a variety of platforms. You will be responsible for executing a global social media strategy, overseeing content creation, scheduling, and performance analysis for all social channels. You’ll work closely with cross-functional teams—including communications, product, and strategy teams—to ensure alignment with Tektronix's goals, initiatives, and messaging. A key aspect of this role is leveraging data and insights to optimize campaigns and achieve measurable results.
Key Responsibilities
Fortive Corporation Overview
Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.
We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
Fortive: For you, for us, for growth.
Tektronix, a wholly owned subsidiary of Fortive Corporation, is a place where people are challenged to explore the boundaries of what’s possible, bringing the digital future one step closer every day. Through precision-engineered measurement solutions, we work with our customers to eliminate the barriers between inspiration and realization of world-changing technologies. We believe that cultivating a deeper sense of loyalty and belonging is key to how we attract and retain our best people. This reality inspires our Inclusion & Diversity vision, We Are More Together, and guides our approach as we all work toward creating great places where our teams work and thrive. Realize your true potential at Tektronix – join us in revolutionizing a better tomorrow! “We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com. “
The salary range for this position (in local currency) is 47,500.00 - 88,100.00
Location: [Beaverton, OR or Remote]
About Tektronix
Tektronix is a global leader in test and measurement solutions, delivering precision instrumentation and systems to help our customers tackle complex technological challenges. With a commitment to innovation, quality, and performance, Tektronix serves industries ranging from electronics design to aerospace, automotive, and beyond. We are looking for a talented and data-driven Social Media Specialist to help elevate our brand presence across global channels.
Position Overview
As the Global Social Media Specialist at Tektronix, you will play a critical role in managing and expanding our social media presence across a variety of platforms. You will be responsible for executing a global social media strategy, overseeing content creation, scheduling, and performance analysis for all social channels. You’ll work closely with cross-functional teams—including communications, product, and strategy teams—to ensure alignment with Tektronix's goals, initiatives, and messaging. A key aspect of this role is leveraging data and insights to optimize campaigns and achieve measurable results.
Key Responsibilities
- Global Social Media Management:
- Develop, implement, and manage the global social media calendar to ensure consistency across all channels (LinkedIn, Twitter, Facebook, Instagram, YouTube, etc.).
- Collaborate with internal teams (Communications, Product, and Strategy) to create and share relevant, timely, and engaging content.
- Coordinate with regional teams to adapt content for local markets, ensuring cultural relevance and message consistency.
- Content Development & Strategy:
- Create, write, and optimize social media copy and assets that align with Tektronix's brand and objectives.
- Stay up to date with trends in the test and measurement space to develop forward-thinking social strategies that drive engagement and awareness.
- Manage the content calendar, ensuring timely and strategic posting across all platforms.
- Analytics & Reporting:
- Utilize social media management tools like Sprout Social and work management tools like Asana to track performance and optimize strategy.
- Provide regular performance reports, insights, and recommendations based on key metrics (engagement, impressions, click-through rates, etc.).
- Leverage data to continuously improve social media campaigns, optimize reach, and enhance audience engagement.
- Collaboration & Stakeholder Management:
- Serve as the key social media point of contact across departments, ensuring smooth communication and execution of cross-functional initiatives.
- Partner with the product, marketing, and communications teams to amplify key product launches, thought leadership content, and company milestones.
- Crisis Management:
- Monitor and respond to customer inquiries or concerns in a timely manner, following established brand guidelines.
- Support in the development of crisis communications and help manage any negative sentiment or online issues.
- Experience:
- 3 years of experience in social media management, preferably in a B2B or technical industry.
- Experience managing social media accounts at a global scale.
- Proficiency in social media management platforms like Sprout Social, Hootsuite, or similar.
- Hands-on experience with Asana or similar project management tools.
- Skills:
- Strong understanding of social media platforms (LinkedIn, Twitter, Facebook, YouTube, Instagram, etc.) and best practices for each.
- Proven ability to create engaging content and develop effective social media copy.
- Analytical mindset with the ability to derive insights from data and adjust strategies accordingly.
- Strong collaboration and communication skills, with the ability to work cross-functionally with internal teams.
- Experience with paid social campaigns and understanding of advertising tools across platforms is a plus.
- Education:
- Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred.
- Competitive salary and benefits package
- Opportunity to work in a fast-paced, innovative environment with global reach
- Access to cutting-edge technologies and a chance to make a real impact within a global brand
Fortive Corporation Overview
Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.
We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
Fortive: For you, for us, for growth.
Tektronix, a wholly owned subsidiary of Fortive Corporation, is a place where people are challenged to explore the boundaries of what’s possible, bringing the digital future one step closer every day. Through precision-engineered measurement solutions, we work with our customers to eliminate the barriers between inspiration and realization of world-changing technologies. We believe that cultivating a deeper sense of loyalty and belonging is key to how we attract and retain our best people. This reality inspires our Inclusion & Diversity vision, We Are More Together, and guides our approach as we all work toward creating great places where our teams work and thrive. Realize your true potential at Tektronix – join us in revolutionizing a better tomorrow! “We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com. “
The salary range for this position (in local currency) is 47,500.00 - 88,100.00
