Brand Manager

BRAND MANAGER - PURETALK

On site role – based in Covington, GA (Atlanta metro area)

Opportunity:

The PureTalk Brand Manager is a creative and analytical business leader with a proven track record in marketing strategy, partnership development, campaign execution, storytelling, measurement, and optimization against consumer-driven brands (B2C). He/she will be responsible for continuously advancing our Pure Talk brand vision through creative/branding, top of the funnel marketing tactics and building B2B2C partner programs for mutually beneficial outcomes. This person will create the strategy and oversee the implementation of national marketing initiatives, setting objectives and KPIs for new launches. Additionally, this person will direct the overall tone & voice of brand presence across all media including, digital, social, broadcast, packaging, retail, and website. The PureTalk Brand Manager will report to the Vice President of Marketing within a marketing team of 10 people.

Company:

Telrite Holdings is a privately held telecom headquartered in Covington, Ga approximately 30 miles east of downtown Atlanta with a secondary office located in Marietta, GA housing our IT and technical operations. Our brands include Pure Talk, H2O Wireless, and Life Wireless and provide wireless services to a broad national customer spectrum utilizing the nation’s largest GSM networks. We offer a competitive compensation and benefits package, great work-life balance and a unique work environment in our Covington, Georgia headquarters. 

Responsibility highlights

• Lead the overarching marketing strategy, content & brand activation plans to support PureTalk and present to leadership. Other brand work may be assigned on an as required basis.
• Report business results against budget, while reconciling changes to achieve overall business objectives.
• Actively develop future partnerships that build brand affiliation with like-minded organizations to drive additional brand reach and sales opportunities
• Craft & direct internal teams on brand strategy and consistency across all touchpoints, including brief creation and briefing process
• Work with cross-functional teams to manage projects while communicating and managing external partners including agency resources
• Prioritize creative projects and make sure initiatives are completed on time for campaign launch
• Utilize digital testing platforms like Usertesting.com to setup tests and gather (qualitative) results on scripts/ads/static creative for various brand initiatives; summarize results and recommend actions

Skills/Qualifications

• 5 years of experience in CPG brand management, service marketing or similar marketing role with proven track record in campaign creation/execution, creative/branding, and experience in leading rigorous marketing strategy, development, execution, and measurement mandatory.
• Experience working with partner organizations, optimizing joint promotions and offers for mutual business benefit and sales acceleration
• A self-starter and entrepreneurial leader with strong work ethic. Performs well in a fast-paced environment and brings a combination of high energy and sense of urgency
• Possesses an ambition for creativity, innovation, and making our brands best in class
• Possesses strong communication skills and the ability to speak and write concisely and effectively, adapting messages to a range of audiences
• A creative problem solver with the ability to think outside-the-box to create solutions and drive the strategic direction of the business
• A rigorous marketer, with experience in organizing teams against delivering both brand and commercial objectives
• Ideate, create, and execute culturally-relevant and targeted campaigns
• Directly manage and cultivate creative talent to bring out the best assets & content that are aligned with our brands’ strategy
• Excellent attention to detail and quality
• Strong organization skills: self-directed and capable of working effectively in a fast-paced environment while juggling multiple projects.
• Demonstrated ability to execute projects on time and to work collaboratively in a team environment.
• Intuitive grasp of customer and a drive to impact and satisfy customers
• Ability to be in office 5 days/week in the Covington, GA HQ

Please apply now. Thank you for your interest!

Note that job information in this posting is not all-inclusive. Other duties and responsibilities will be assigned and are subject to change based on business needs and management directives. No phone calls, agencies, or solicitations please. While we would like to respond to every inquiry, the volume of submissions prevents us from contacting those that are not close matches for consideration. Please attach resume or include full job history with submission, along with earnings history. PureTalk, Locus Telecommunications, Life Wireless and Telrite are equal opportunity employers, dedicated to promoting a dynamic, culturally diverse and drug-free workplace.