What are the responsibilities and job description for the Director, Product Marketing (Retirement & Benefits Solutions) position at TELUS?
TELUS Health is empowering every person to live their healthiest life. Guided by our vision, we are leveraging the power of our leading edge technology and focusing on the uniqueness of each individual to create the future of health. As a global-leading health and well-being provider – encompassing physical, mental and financial health – TELUS Health is improving health outcomes for consumers, patients, healthcare professionals, employers and employees.
The Director of Product Marketing is responsible for leading the strategic marketing direction, product positioning, and go-to-market execution for our Retirement and Health & Welfare (Benefits) Administration products and services.
This senior leadership role combines strategic marketing oversight with product management to drive market success and business growth. The position leads a team of marketing professionals while collaborating closely on product development, sales leadership and solution architecture, to ensure compelling market positioning, effective customer engagement, and strong market penetration of our pension & health benefit administration business.
What you’ll do
We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.
TELUS Health is an Equal Opportunity Employer that aims to foster an inclusive culture that embraces diversity. It is our policy to hire without regard to race, color, creed, religion, national origin, citizenship status, sex, marital status, age, disability, sexual orientation or veteran status.We offer accommodation for applicants with disabilities, as required, during the recruitment process.
By applying to this role, you understand and agree that your information will be shared with the TELUS Group of Companies’ Talent Acquisition team(s) and/or any leader(s) who will be part of the selection process.
The Director of Product Marketing is responsible for leading the strategic marketing direction, product positioning, and go-to-market execution for our Retirement and Health & Welfare (Benefits) Administration products and services.
This senior leadership role combines strategic marketing oversight with product management to drive market success and business growth. The position leads a team of marketing professionals while collaborating closely on product development, sales leadership and solution architecture, to ensure compelling market positioning, effective customer engagement, and strong market penetration of our pension & health benefit administration business.
What you’ll do
- Drive comprehensive go-to-market strategies and product positioning to differentiate in competitive markets
- Develop compelling marketing narratives and client-facing product roadmaps in collaboration with product teams
- Lead market research initiatives to identify trends and transform insights into actionable strategies
- Create and implement voice-of-customer programs through direct client engagement and feedback mechanisms
- Establish and optimize marketing KPIs to ensure data-driven decision making and ROI
- Foster collaboration between product, sales, and marketing teams to align organizational strategies
- Lead and mentor high-performing marketing team members to drive innovation and excellence
- Direct sales enablement through strategic content development and training programs
- Maintain deep industry expertise in health, welfare, and pension administration to inform market strategies
- Completed post-secondary education in Marketing, Business, or related field preferred
- 10 years of progressive product marketing experience in SaaS/software products
- Minimum 10 years of marketing team leadership experience in matrix organizations
- Minimum 5 years working in HR service delivery, specifically pension/health benefit administration
- Proven track record in developing and executing successful B2B marketing strategies
- Strong understanding of technology markets and digital marketing
- Excellence in strategic communication and storytelling
- Strategic marketing mindset with ability to translate complex products into compelling value propositions
- Strong leadership presence and executive communication skills
- Proven ability to build and scale marketing operations
- Excellence in cross-functional team leadership
- Deep understanding of B2B marketing and sales processes
- Track record of successful product launches and marketing campaigns
- Ability to influence and drive change across organizations
- Experience in building strategic partnerships and marketing alliances
- Available for occasional travel
We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.
TELUS Health is an Equal Opportunity Employer that aims to foster an inclusive culture that embraces diversity. It is our policy to hire without regard to race, color, creed, religion, national origin, citizenship status, sex, marital status, age, disability, sexual orientation or veteran status.We offer accommodation for applicants with disabilities, as required, during the recruitment process.
By applying to this role, you understand and agree that your information will be shared with the TELUS Group of Companies’ Talent Acquisition team(s) and/or any leader(s) who will be part of the selection process.
