What are the responsibilities and job description for the Growth Manager position at Terminal 49?
This role is designed for a driven, data-focused, and relentless problem solver to build and scale our outbound strategy, unlocking new opportunities in mid-market and enterprise segments. As a self-starter, you will play a critical role in transforming our lead generation process from a predominantly inbound-focused approach into a proactive, data-driven outbound engine. By becoming a Terminal49 subject matter expert, you will create a scalable system for identifying and engaging target accounts, you’ll ensure a consistent pipeline of high-quality leads. This is your chance to take ownership of top-of-funnel strategy, experiment boldly, and drive measurable impact—fueling the growth of our business and redefining how we reach our ideal customers. We are not looking for the playbook - we are looking for someone to rewrite the path using creative problem solving.
Requirements
What you will do
- Creative Problem Solving : Develop innovative and unconventional methods to source and attract new users and expand market reach. There isn’t a predefined playbook for this role. While we have a great team and valuable learnings, the challenge is scaling what has worked on a 1 : 1 basis to a 1 : many approach.
- Experimentation & Optimization : Crowdsource ideas, identify new channels and programs, and design experiments to rapidly test effective ways to engage with our ideal buyers. This process begins with a clear Ideal Customer Profile (ICP), segmentation, and list building, but extends into tool implementation and messaging strategies.
- Own the Lead Generation Process Endto End : Take full ownership of the lead generation lifecycle. Be technical enough to implement new tools, build customizations within platforms like HubSpot, and run data analysis. Additionally, bring strong commercial capabilities to craft compelling copy when necessary.
- Deliver Results : Collaborate closely with marketing and sales teams, while ultimately owning your pipeline KPI. This is a revenue-driving role designed to fuel the sales team’s efforts.
- Data-Driven Decision Making : Utilize data to identify growth opportunities, set priorities, and guide strategic initiatives. Build and maintain dashboards and analytics pipelines to track and measure performance.
Who you are
Essential Mindset & Collaboration
Bonus Attributes
Benefits