What are the responsibilities and job description for the Marketing Analytics Specialist (Remote) position at Terminix?
Benefits Start Day 1 for Full-Time Colleagues - No Waiting Period!
We are proud to be a member of the Rentokil family of companies, the global leader in Pest Control and other services across more than 90 countries. We pride ourselves on being a trusted partner to many of the world's leading brands and serve consumer and business customers across multiple industries. We are extremely proud of our legacy of excellence and constantly work to fulfill our mission to "protect people, enhance lives, and preserve the planet."
The purpose of this role is to leverage data to optimize marketing strategies, improve customer acquisition, and enhance user experience. This role will collaborate with cross-functional teams to analyze marketing performance, provide actionable insights, and drive ROI.
Key Responsibilities
Data Analysis and Insights :
Analyze marketing performance data to identify trends, opportunities, and areas for improvement in driving MQLs
Support development and implementation of data-driven marketing strategies to achieve business objectives.
Support A / B tests and other experiments to optimize marketing campaigns and website performance.
Develop Learning plans that allow for systemic improvement in website performance.
Dashboarding and Reporting :
Create and maintain dashboards to monitor key metrics and provide real-time insights to stakeholders.
Develop comprehensive reports on marketing performance and ROI.
Ability to tell a story through the analysis of data
Collaboration and Communication :
Collaborate with marketing teams to align on data requirements and insights.
Partner with technology and product teams to ensure data accuracy and accessibility.
Communicate complex data insights to both technical and non-technical audiences.
Conduct weekly / monthly meetings focused on reviewing weekly / monthly performance of marketing campaigns.
Key Performance Indicators :
Actual vs Projected Sessions
Actual vs Projected Conversion rates
Explanation of variance in performance due to marketing
Required Skills and Experience :
5 years of analytics experience
2 years of digital analytics
Proficiency in data analysis tools (e.g., SQL, Python, R)
Experience with data visualization tools (e.g., Power BI, Tableau)
Strong understanding of digital marketing channels (e.g., SEO, SEM, social media, email)
Experience with web analytics tools (e.g., Google Analytics)
Strong problem-solving and critical thinking skills
Excellent communication and presentation skills
Ability to work independently and collaboratively
Preferred Qualifications :
Experience with statistical modeling techniques
Knowledge of data warehousing and ETL processes
Experience with machine learning and AI
Formal Education, Qualifications or Training :
Bachelor's degree in Marketing Analytics, Data Analysis or a quantitative discipline, or similar experience
Background in data science helpful but not required
Certification in SQL / Python and / or R a plus
By joining our team, you will have the opportunity to :
Work with a talented team of data analysts and marketers
Make a significant impact on the business
Continuously learn and grow your skills
Why Choose Us?
A career with the Rentokil family of companies can be a professional trajectory filled with opportunity. We pride ourselves on being a world-class team that rewards high performance, and we love to promote from within. We offer competitive pay and many of our roles offer performance incentives.
Below you'll find information about some of what we have to offer. All Full-Time Colleagues qualify for the following and Part-Time Colleagues qualify for most benefits after they meet certain criteria.
Professional and Personal Growth
Multiple avenues to grow your career
Training and development programs available
Tuition Reimbursement benefits (for FT Colleagues)
Health and Wellness
Full-time colleagues are eligible to begin enrollment immediately upon hire with benefits starting on day 1
Health benefits including Medical, Dental, Vision, Disability, and Life Insurance plus much more
Savings and Retirement
401(k) retirement plan with company-matching contributions
Work-Life Balance
Vacation days & sick days
Company-paid holidays & floating holidays
A company mindset that prioritizes health, safety, and flexibility
