Sr Manager - Digital Optimization & Perform

Why Work for Frontier Airlines?

At Frontier, we believe the skies should be for everyone. We deliver on this promise through our commitment to Low Fares Done Right. This is more than our tagline - it’s our driving philosophy. Every member of Team Frontier has an important role to play in bringing this vision to life.  Our successful business model allows travelers to take advantage of our fast-growing route network while our bundled and unbundled pricing options allow our customers to personalize their travel experience and only pay for the services they need – saving them money along the way. 

What We Stand For

Low Fares Done Right is our mission and we strive to bring it to life every day.  Our ‘Done Right’ promise means delivering not only affordable prices, but making travel friendly and easy for our customers.  To do this, we put a great deal of care into every decision and action we take. We must be efficient with the use of our resources and make smart decisions about how we run our business. We must also innovate and be pioneers - we’re not afraid to try new things.  While our business requires us to fly high in the air, we also consider ourselves down-to-earth in our approach, creating a warm and friendly experience that truly demonstrates Rocky Mountain Hospitality.

Work Perks

At Frontier, we like to think we’re creating something very special for our team members.  Work is why we’re here, but the perks are nice too:

• Flight benefits for you and your family to fly on Frontier Airlines.
• Buddy passes for your friends so they can experience what makes us so great.
• Discounts throughout the travel industry on hotels, car rentals, cruises and vacation packages.
• Discounts on cell phone plans, movie tickets, restaurants, luggage and over 2,000 other vendors.
• Enjoy a ‘Dress for your Day’ business casual environment.
• Flexible work schedules that support work/life balance.
• Total Rewards program including a competitive base salary, short term incentives, long-term incentives, paid holidays, 401(k) plan, vacation/sick time and medical/dental/vision insurance that begins the 1^st of the month following your hire date.
• We play our part to make a difference. The HOPE League, Frontier Airlines’ non-profit organization, is dedicated to providing employees financial assistance during catastrophic hardship.

Who We Are 

Frontier Airlines is a leading ultra-low cost carrier headquartered in Denver, Colorado. With a mission to deliver Low Fares Done Right, the company provides affordable, convenient and accessible air travel throughout the U.S., Caribbean, Mexico and Latin America. Frontier’s highly fuel-efficient, all-Airbus fleet is among the youngest and most modern of any carrier within the U.S. That, combined with the airline’s many weight-saving initiatives and focus on operational efficiencies, makes Frontier America’s Greenest Airline.* Each Frontier Airlines plane tail features a special animal with a unique name and backstory. Many of the featured species are endangered or threatened, part of the airline’s commitment to underscore and raise awareness for their plight. Frontier serves approximately 100 destinations throughout North America and operates 500-plus daily flights, on average. The airline employs more than 7,000 team members and has crew bases in more than a dozen U.S. cities. Frontier Airlines., Inc., is a subsidiary of Frontier Group Holdings, Inc. (NASDAQ: ULCC).  

* Frontier is the most fuel-efficient of all major U.S. carriers when measured by ASMs per fuel gallon consumed.

What Will You Be Doing? 

The Sr. Manager, Digital Optimization & Performance will be responsible for driving digital performance improvements across Frontier Airlines' web and mobile platforms. This role focuses on optimizing user experience, increasing conversions, and enhancing overall digital functionality through continuous testing, analytics, and error resolution. The ideal candidate will have a strong background in website and app optimization, digital analytics, and a data-driven mindset to support business growth.

Essential Functions

Website & App Optimization

• Lead initiatives to enhance the usability, speed, and functionality of Frontier’s website and mobile app.
• Drive optimization projects that improve site and app performance, ensuring seamless, fast, and user-friendly digital experiences across all devices.
• Collaborate with product management and development teams to implement features and updates that drive user engagement and satisfaction.

Analytics & Insights

• Own the management and analysis of digital performance metrics, leveraging tools such as Google Analytics, Firebase, and other analytics platforms.
• Generate actionable insights from data to support business decisions, identifying trends, patterns, and opportunities for optimization.
• Establish and track key performance indicators (KPIs) to monitor the success of digital initiatives and performance goals.

Conversion Rate Optimization (CRO)

• Develop and execute A/B and multivariate testing strategies to enhance conversion rates and improve user experience across digital channels.
• Work closely with UX/UI teams to refine customer journeys, testing variations that drive higher engagement and conversions.
• Use data-driven testing approaches to optimize landing pages, product pages, and other high-traffic areas of the website and app.

Error Analysis & Resolution

• Proactively identify, prioritize, and resolve issues affecting the user experience, including bugs, glitches, and performance bottlenecks on Frontier’s digital platforms.
• Work closely with IT, development, and customer service teams to troubleshoot and resolve technical issues that impact website and app performance.
• Monitor error logs, customer feedback, and analytics data to ensure rapid identification and resolution of performance-impacting issues.

Cross-functional Collaboration

• Partner with marketing, product, IT, and development teams to align optimization efforts with broader business objectives and campaigns.
• Collaborate with third-party vendors and internal teams to ensure smooth technical integrations, including site performance improvements and new feature launches.
• Act as the digital optimization lead, ensuring stakeholders are informed of performance metrics, ongoing testing, and resolved issues.

Other Functions 

• Perform additional duties as assigned to support the broader business needs.​ 

Qualifications 

• Bachelor’s degree in Marketing, Analytics, Information Technology, or relevant work experience in leu of degree.
• 5 years of experience in digital optimization, analytics, and performance management.
• 5 years of experience managing a team.
• Strong proficiency in digital analytics platforms such as Google Analytics, Firebase, Adobe Analytics, and A/B testing tools (e.g., Optimizely, VWO).
• Proven track record of improving website and app performance through data-driven decision-making and optimization techniques.
• Experience managing technical troubleshooting, error resolution, and working closely with IT/development teams.
• Knowledge of SEO, web development practices, and UX design principles to support optimization efforts.
• Familiarity with conversion rate optimization (CRO) tools and methods, with hands-on experience in A/B and multivariate testing.

Knowledge, Skills and Abilities 

• Strong analytical mindset with the ability to translate data into actionable insights and optimizations.
• Excellent problem-solving skills, with a keen eye for identifying issues and improving user experiences.
• Strong communication and collaboration skills, able to work cross-functionally across technical and non-technical teams.
• Ability to manage multiple projects and priorities simultaneously while maintaining focus on performance goals.
• Knowledge of HTML, CSS, and front-end development is a plus.
• Proficiency in Excel, PowerPoint, and other reporting tools to communicate insights and performance trends.

Equipment Operated 

Standard office equipment, including PC, copier, fax machine, printer 

Work Environment 

Typical office environment, adequately heated and cooled 

Physical Effort 

​​Generally, not required.​ 

Supervision Received 

​​General Direction:  The incumbent normally receives little instruction on day-to-day work and receives general instructions on new assignments.​ 

Positions Supervised 

• Digital Performance Analyst
• Optimization Manager
• Digital Operations Specialist
• Error Analysis & Resolution Lead

Salary Range 

$110,114 - $146,157

Please note: this posting will close on or before 1/10/25.

Workplace Policies

Disclaimer: The above statements are intended only to describe the general nature and level of work required of the referenced position; they are not intended to be an exhaustive list of all responsibilities, duties, and skills required of individuals in this position.  Please be advised that duties and expectations of this position may be subject to change.

Frontier Airlines, Inc. is an equal opportunity employer and, as such, is committed to providing equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, national origin, age, marital status, veteran status, sexual orientation, gender identity or expression, disability status, pregnancy, genetic information, citizenship status or any other basis protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Frontier Airlines is a Zero Tolerance Drug-Free Workplace. All prospective DOT safety-sensitive employees are subject to pre-employment testing for the following drugs and their metabolites: Marijuana, Cocaine, Amphetamines, Opioids and Phencyclidine (PCP). Further, any DOT safety-sensitive job applicant who is found to have tested positive on any required drug or alcohol test at a former employer will be considered ineligible for employment with Frontier.

Colorado Residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Salary : $110,114 - $146,157