What are the responsibilities and job description for the Texas A&M AgriLife Research is hiring: Web Content Specialist in College Station position at Texas A&M AgriLife Research?
Job Title
Web Content Specialist
Agency
Texas A&M Agrilife Research
Department
Marketing and Communications
Proposed Minimum Salary
Commensurate
Job Location
College Station, Texas
Job Type
Staff
Job Description
The Web Content Specialist focuses on creating and optimizing written content across our key brand websites to ensure sites align with marketing and communications goals. This position champions concise and engaging messaging that aligns the voice and tone of our brand, while also optimizing information architecture and design best practices. This position collaborates closely with UX researchers, policy coordinators, and department stakeholders to ensure websites are both user-friendly and effective in achieving unit objectives.
Responsibilities : Content Development
- Create engaging and narrative-driven content that resonates with target audiences and supports brand storytelling.
- Develop unique and creative content concepts that enhance the overall user experience and drive emotional connections with users.
- Craft compelling calls-to-action (CTAs) that guide users toward desired actions.
- Conduct content audits to identify gaps and opportunities for improvement.
- Review, edit, and optimize existing website content to make it more persuasive and marketing-focused.
- Rewrite content to align with the department's goals, ensuring messaging is clear, compelling, and action-driven.
Content Research and Improvement
Web Governance and Quality Assurance
Interdepartmental Collaboration and Stakeholder Communication
Qualifications :
Required Knowledge, Skills, and Abilities :
Instructions to Applicants : Include a Cover letter, Resume and References with the Application.
Note : Full-time remote work is not available for this position. However, partially remote work may be available, pending employee eligibility requirements are met in accordance with AgriLife Alternate Work Location Procedures.
Salary : Pay Grade 9
All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and / or other information required by the institution’s procedures, including the completion of the criminal history check.
Equal Opportunity / Affirmative Action / Veterans / Disability Employer.
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