What are the responsibilities and job description for the YouTube Channel Strategist position at Texas A&M Health?
Job Description
Our Commitment
Texas A&M University is committed to enriching the learning and working environment by promoting a culture that respects all perspectives, talents & lived experiences. Embracing varying opinions and perspectives strengthens ourwhich are : Respect, Excellence, Leadership, Loyalty, Integrity, and Selfless Service.
Who We Are
The Division of Marketing & Communications tells the story of Texas A&M and promotes and protects the Texas A&M brand. We achieve our goals through : Messaging, Branding, and Brand Oversight. For more information, please visit us at .
What We Want
YouTube Channel Strategist manages, optimizes, and grows the university’s presence on YouTube, an integral storytelling platform in driving Texas A&M’s external trust and demand. The specialist will curate and deploy compelling content, assist with robust paid media strategy, and advise leadership on best practices to ensure our channel aligns with the university's strategic marketing goals.
What You Need To Know
This position may require occasional travel.
This position may require occasional work beyond normal office hours and / or work on weekends.
Location : This position is onsite in College Station, TX
Salary : Commensurate based on selected candidates experience.
Cover Letter / Resume : A cover letter and resume are strongly recommended and will help in our review. You may upload them on the application under the CV / Resume section.
Channel Management & Optimization :
Manage and grow the university’s YouTube channel, ensuring a cohesive and professional presence that puts the university’s message in front of new and engaged audiences.
Optimize video content for discoverability and performance using YouTube best practices (titles, descriptions, tags, thumbnails, etc.).
Use SEO and SEM tools, as well as Rival IQ, to provide reporting and insights on channel performance and growth opportunities.
Act as the subject matter expert for YouTube within the social media team, advising leadership on trends and platform innovations that the university should leverage.
Content Production :
Assist with development and creative direction for high-quality video content in both long-form and short-form formats.
Collaborate with cross-functional teams to ensure alignment between video content and overall marketing objectives.
Capture live video content at campus events and other key university moments, ensuring an authentic and engaging narrative.
Paid Media Strategy :
Work with Brand team in developing and executing paid media strategies for YouTube.
Assist with the management of Google ad campaigns to support marketing goals.
Assist with the monitoring and optimization of YouTube campaigns.
Social Listening :
Analyze online conversations about the university through social media listening.
Identify trends in YouTube content placement for the university.
Required Education & Experience :
Bachelor’s degree or equivalent combination of education and experience.
Four years of related experience.
Preferred Qualifications :
Bachelor’s degree in a marketing or communications specialization.
Experience in higher education or nonprofit communications.
Certification in Google Ads or YouTube Creator Academy.
Familiarity with Texas A&M's branding, storytelling pillars and core values.
Three years of professional experience managing large YouTube channels or creating video content.
Strong understanding of YouTube analytics.
Expertise in leveraging SEO strategies to enhance visibility and viewership on YouTube.
Knowledge, Skills, and Abilities :
Ability to positively and professionally interact with others.
Detail oriented.
Excellent communication skills, verbal and written.
Strong organizational skills.
Proficiency in using Adobe Creative Cloud.
Experience in managing Editorial Calendars to plan and schedule content.
Familiarity with SEO of YouTube channel content.
Knowledge of best practices for optimizing YouTube content and engagement.
Experience with YouTube API for integrating and managing channel features.
Solid understanding of YouTube channels, including setup and management.
Experience in digital accessibility of electronic information resources.
Why Texas A&M University?
We are a prestigious university with strong traditions, Core Values, and a community of caring and collaboration. Amenities associated with a major university, such as sporting and cultural events, state-of-the-art recreation facilities, the Bush Library and Museum, and much more await you. Experience all that a big city has to offer but with a reasonable cost-of-living and no long commutes.
with Texas A&M contributing to employee health and basic life premiums
of annual paid holidays
Up to and at least each month
Automatically enrollment in the
Health and Wellness :
Professional Development : All employees have access to free training, webinars, and limited financial support to attend conferences, workshops, and more
forcompleting a degree while a Texas A&M employee
a program at Texas A&M that has been built by employees, for employees
